Circana is Monitoring AI PC Adoption Rates to Gauge AI Market
Colin Smith — July 4, 2024 — Tech
Circana has introduced advanced capabilities to measure the artificial intelligence personal computer (AI PC) market, focusing on both size and adoption rates for businesses and consumers. This new service includes a multiyear forecast for AI PCs, enabling clients to better anticipate demand, plan new product features, and collaborate with industry resellers and retailers. The AI PC definition used by Circana encompasses devices with components that facilitate a local AI-driven user experience or AI workload. Key attributes include neural processing units (NPUs) with TOPS measurements and performance-grade graphics processing units (GPUs), providing comprehensive analyses of the AI PC market.
Initial data from Circana’s service highlights several trends in AI PC adoption. In 2024, just eight percent of notebook units purchased qualify as AI-equipped PCs, with GPUs being the primary qualifier. Among these, only two percent of these products include an NPU with a performance of 40 TOPS or above, which is required by Windows to use its AI-powered CoPilot+ features. Business adoption of AI PCs is outpacing consumer adoption, driven by a clearer understanding of specific use cases within various functions and sector verticals. Consumers, particularly content creators, are beginning to recognize the value proposition and use cases of AI PCs.
Image Credit: Shutterstock
Initial data from Circana’s service highlights several trends in AI PC adoption. In 2024, just eight percent of notebook units purchased qualify as AI-equipped PCs, with GPUs being the primary qualifier. Among these, only two percent of these products include an NPU with a performance of 40 TOPS or above, which is required by Windows to use its AI-powered CoPilot+ features. Business adoption of AI PCs is outpacing consumer adoption, driven by a clearer understanding of specific use cases within various functions and sector verticals. Consumers, particularly content creators, are beginning to recognize the value proposition and use cases of AI PCs.
Image Credit: Shutterstock
Trend Themes
1. AI-powered Features in Pcs - Adoption of AI-enhanced PCs for advanced functionalities like neural processing units and high-performance GPUs is becoming increasingly essential in both business and consumer markets.
2. Business-centric AI PC Adoption - Businesses are leading the charge in AI PC adoption due to defined use cases and sector-specific requirements, accelerating their implementations over consumer counterparts.
3. Performance Metrics for AI Pcs - Performance-grade GPUs and NPUs with high TOPS measurements set the benchmark for evaluating AI PCs, guiding both manufacturers and users in their purchasing decisions.
Industry Implications
1. Technology and Electronics - The technology and electronics industry is witnessing significant innovation with the integration of AI-capable processors in personal computers.
2. Retail and Reselling - Retailers and resellers are finding new opportunities to market and sell AI-enhanced PCs, responding to the growing demand from both business and consumer sectors.
3. Content Creation - The content creation industry benefits from AI PCs, which offer robust processing capabilities and advanced features supporting creative and computational workloads.
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