CIL Paints Names their Paint Shades After Stereotypically Masculine Items
Souzan Michael — November 11, 2011 — Art & Design
References: news.nationalpost & buzzfeed
It had never crossed my mind that men might avoid painting rooms in their home due to the feminine names assigned to paint shades, but the people at CIL Paints have certainly given the issue some thought.
Now, if you purchase a shade from the Canadian company, you will notice a change in the names. For instance, what used to be called 'Fairytale Green' is now 'Mo' Money;' 'Romance' is now 'Bromance,' 'Plum Escape' is now 'Sucker Punch,' and my personal favorite, 'Peacock's Plume' is now called 'Pimpin' the Trans-Am.'
So if you're one of the guys who cringes at the paint color names that sound like they belong on a nail lacquer bottle, the people at CIL Paints feel your pain.
Now, if you purchase a shade from the Canadian company, you will notice a change in the names. For instance, what used to be called 'Fairytale Green' is now 'Mo' Money;' 'Romance' is now 'Bromance,' 'Plum Escape' is now 'Sucker Punch,' and my personal favorite, 'Peacock's Plume' is now called 'Pimpin' the Trans-Am.'
So if you're one of the guys who cringes at the paint color names that sound like they belong on a nail lacquer bottle, the people at CIL Paints feel your pain.
Trend Themes
1. Masculine Paint Colors - Opportunity for other paint companies to follow suit and designate their colors with stereotypically masculine names.
2. Gendered Marketing - Opportunity for gender-neutral marketing campaigns that appeal to a wider audience.
3. Customer Segmentation - Opportunity for companies to segment their customers by gender and personalize their marketing strategies accordingly.
Industry Implications
1. Paint and Coatings - Companies in this industry can follow CIL Paints' lead in redesignating their paint colors with names that appeal to a wider demographic.
2. Home Decor - Companies in this industry can explore more masculine design options to appeal to a wider consumer base.
3. Marketing and Advertising - Companies in this industry can help others to develop gender-neutral marketing campaigns that will appeal to a larger and more diverse audience.
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