Chupa Chups Milk Comes in Two Flavors to Choose From
Michael Hemsworth — April 21, 2023 — Lifestyle
References: lactalis.au & foodbev
The Chupa Chups milks are being launched in the Australian market by Lactalis-owned Breaka as a series of limited-edition refreshments perfect for avid fans to try out. The milks feature the dual flavor profile of the brand's ice cream-flavored lollipops and come in two options including Strawberry & Cream and Choco & Vanilla. The milks are being launched in 600ml cartons and are expected to be a must-try amongst a wide range of consumers including adults and kids alike.
Perfetti Van Melle Licensing Manager Marta Ballesteros spoke on the Chupa Chups milks saying, "We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours. A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following.”
Perfetti Van Melle Licensing Manager Marta Ballesteros spoke on the Chupa Chups milks saying, "We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours. A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following.”
Trend Themes
1. Flavored Milks - There is an opportunity for food and beverage companies to develop a unique experience by combining unusual flavours with classic dairy products.
2. Limited-edition Refreshments - Manufacturers can capitalize on scarcity and release limited-edition products periodically to create consumer excitement and drive sales.
3. Adult-friendly Flavors - Creating food products that appeal not just to kids, but to the adult market can lead to increased visibility and sales.
Industry Implications
1. Dairy Industry - There is an opportunity for dairy companies to collaborate with other brands and create unique and exciting flavored milk products.
2. Confectionery Industry - Companies in the confectionery industry can leverage the popularity of their brand to diversify into other food categories, such as dairy products.
3. Food and Beverage Industry - The introduction of new and unusual flavored products can drive innovation and attract consumers looking for novel food experiences.
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