Chupa Chups' Lipstick Collection Offers a Line of Colorful Cosmetics
Ellen Smith — September 26, 2017 — Fashion
References: chupachupsuniverse & hypebae
The Chupa Chups Lipstick collection offers consumers a nostalgic range of vibrant, fruit-flavored cosmetics.
This collection authentically embodied the candy brand's philosophy in both packaging, flavor and aesthetic. Designed to look like a lollipop, this amusing product is as fun to look at as it is to wear. The packaging pays homage to the brand's roots as a tasty childhood treat, by disguising itself as such. In addition to its nostalgia-inducing facade, the lipsticks offer a highly pigmented line of colors, like pink, orange and red, all which feature complementing flavors, like strawberry and creme or orange and strawberry.
The lip-smacking cosmetics line speaks to the nostalgic appeal of childhood goods, which allowed the company to leverage its existing product line to expand to a new market.
This collection authentically embodied the candy brand's philosophy in both packaging, flavor and aesthetic. Designed to look like a lollipop, this amusing product is as fun to look at as it is to wear. The packaging pays homage to the brand's roots as a tasty childhood treat, by disguising itself as such. In addition to its nostalgia-inducing facade, the lipsticks offer a highly pigmented line of colors, like pink, orange and red, all which feature complementing flavors, like strawberry and creme or orange and strawberry.
The lip-smacking cosmetics line speaks to the nostalgic appeal of childhood goods, which allowed the company to leverage its existing product line to expand to a new market.
Trend Themes
1. Nostalgic Beauty - Old school brands can bring back the past in modern cosmetics to leverage their existing product line.
2. Flavored Cosmetics - Infusing flavors into cosmetics offers a unique sensory experience and could appeal to consumers looking for fun and playful makeup products.
3. Playful Packaging - Designing cosmetics with fun packaging can be an effective way to resonate with consumers and grab their attention on store shelves.
Industry Implications
1. Cosmetics - By incorporating nostalgia-evoking flavors and packaging into their products, cosmetics companies can tap into consumer's emotional ties to childhood brands and products.
2. Candy - Expanding into beauty products offers candy brands a new market and revenue stream to diversify their business.
3. Retail - Retailers can capitalize on the popularity of nostalgic cosmetics by creating dedicated display spaces and marketing campaigns that emphasize the fun and playful nature of the product line.
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