Ash's 'Addict' Sneaker is a Budget Alternative to Designer Styles
References: ash & highsnobiety
Highsnobiety described the new Millennial pink chunky sneakers by womenswear brand Ash and CDG PLAY designer Filip Pagowski as a crossover between "the Dior Runner and Balenciaga Triple S." The 'Addict' is nothing short of sporty and is an example of highly fashion-forward footwear. The upper boasts a well-curated mixture of mesh and suede, with subtle hints of Nappa calf leather and nubuck.
Ash promotes a unisex design, in order to make its chunky sneakers accessible to everyone. In addition, the label makes its footwear at a cost-effective price, in reference to the high-fashion designer shoes that are bound to break the bank for students and young professionals. The soft touches of pink hue variations in the chunky sneakers make this silhouette a perfect delicate edition to a fashion-forward streetwear outfit.
Ash promotes a unisex design, in order to make its chunky sneakers accessible to everyone. In addition, the label makes its footwear at a cost-effective price, in reference to the high-fashion designer shoes that are bound to break the bank for students and young professionals. The soft touches of pink hue variations in the chunky sneakers make this silhouette a perfect delicate edition to a fashion-forward streetwear outfit.
Trend Themes
1. Millennial Pink Chunky Sneakers - Opportunity to capitalize on the popularity of chunky sneakers in the millennial pink color trend.
2. Fashion-forward Footwear - Creating innovative and trendy footwear designs using a mix of materials like mesh, suede, and leather.
3. Unisex Design and Affordable Pricing - Developing unisex sneakers at a cost-effective price to appeal to a wider range of consumers.
Industry Implications
1. Fashion Retail - Retailers can leverage the trend of millennial pink chunky sneakers to attract customers and offer differentiating shoe designs.
2. Sportswear - Sports brands can incorporate the fashion-forward element of chunky sneakers into their athletic footwear lines.
3. Streetwear - Streetwear brands can embrace the popularity of chunky sneakers and offer unique designs that fit the fashion-forward streetwear aesthetic.
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