The Chuck Taylor All Star Rock Craftsmanship Collection is Understated
Sarah St.Jules — July 11, 2013 — Fashion
There are very few companies more well known in the shoe industry than Chuck Taylor, and the All Star Rock Craftsmanship Collection pays homage to the company's roots.
In order to evoke the true rock and roll vibe, the traditional All Stars have a mix of studs, dark and neon colors and external hardware such as zippers added to them. In keeping true to form, the All Stars have their signature sole, white with a stripe through the middle. The uppers of the shoes differ, but some are tarnished whereas other have details or prints on them. Styles come in both high and low top as well certain pieces have a raised sole. These shoes truly give off a hard-edged vibe, thus allowing the wearer to feel as though they are a rock star themselves.
In order to evoke the true rock and roll vibe, the traditional All Stars have a mix of studs, dark and neon colors and external hardware such as zippers added to them. In keeping true to form, the All Stars have their signature sole, white with a stripe through the middle. The uppers of the shoes differ, but some are tarnished whereas other have details or prints on them. Styles come in both high and low top as well certain pieces have a raised sole. These shoes truly give off a hard-edged vibe, thus allowing the wearer to feel as though they are a rock star themselves.
Trend Themes
1. Rock-inspired Shoes - Disruptive innovation opportunity: Develop customizable rock-inspired shoes that allow wearers to express their unique style and personality.
2. Mixing Studs and Dark Colors - Disruptive innovation opportunity: Create fashion accessories or clothing lines that incorporate a mix of studs and dark colors for a rebellious and edgy style.
3. External Hardware Additions - Disruptive innovation opportunity: Explore ways to incorporate external hardware, such as zippers, on various fashion items to add a touch of ruggedness and unconventional style.
Industry Implications
1. Shoe Manufacturing - Disruptive innovation opportunity: Develop eco-friendly and sustainable manufacturing processes for shoes, while incorporating unique design elements inspired by different subcultures.
2. Fashion Accessories - Disruptive innovation opportunity: Design innovative fashion accessories, like bags or jewelry, that feature a mixture of studs, dark colors, and unconventional materials to cater to the rebellious fashion market.
3. Customizable Apparel - Disruptive innovation opportunity: Build platforms or services that allow customers to personalize and customize their apparel, including shoes, with rock-inspired elements like tarnished finishes and unique prints.
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