Converse Teamed Up with Barneys to Create Shimmering Chuck Taylors
Christopher Magsambol — October 26, 2015 — Fashion
References: barneys & freshnessmag
A collaboration between Converse and luxury retailer Barneys has resulted in a glossy Chuck Taylor sneaker. Although a variety of Chuck Taylor models have been released, this marks the first time Converse has teamed up with a luxury brand.
The new project will see the iconic Converse Chuck Taylor constructed with crinkled patent leather with a shiny and shimmery finish. The shoe will be available in three color ways: black, white and red, but and will retail the sneaker's classic silhouette. Each of the three designs will be finished with a white mid-sole. The hightops will be finished with silver metal eyelets and an embossed All-Star patch. Chuck Taylor's new glossy leather finish is tastefully done, adding a textured and colored accent to the throwback kicks.
The new project will see the iconic Converse Chuck Taylor constructed with crinkled patent leather with a shiny and shimmery finish. The shoe will be available in three color ways: black, white and red, but and will retail the sneaker's classic silhouette. Each of the three designs will be finished with a white mid-sole. The hightops will be finished with silver metal eyelets and an embossed All-Star patch. Chuck Taylor's new glossy leather finish is tastefully done, adding a textured and colored accent to the throwback kicks.
Trend Themes
1. Glossy Sneakers - Disruptive innovation opportunity: Explore new materials and finishes to create visually striking footwear that stands out in the market.
2. Luxury Sneaker Collaborations - Disruptive innovation opportunity: Partner with luxury brands to create limited-edition sneakers that cater to the high-end market and create a sense of exclusivity.
3. Texture and Color Accents - Disruptive innovation opportunity: Experiment with different textures and colors to add unique accents to classic shoe designs, attracting customers seeking a more personalized or distinctive style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate luxury collaborations and unique materials into sneaker offerings to attract fashion-conscious consumers looking for premium and standout products.
2. Footwear Manufacturing - Disruptive innovation opportunity: Develop new manufacturing techniques to achieve glossy, textured finishes that can be applied to various sneaker styles, expanding the possibilities for visually appealing footwear.
3. Luxury Goods - Disruptive innovation opportunity: Capitalize on collaborations with popular sneaker brands to create limited-edition luxury sneakers that appeal to affluent consumers seeking fashionable yet exclusive products.
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