The Millennial-Focused Chrysler Portal Was Unveiled at CES 2017
Riley von Niessen — January 3, 2017 — Autos
References: techcrunch & fortune
Fiat's Chrysler Portal is an electric concept car that was made to be endlessly versatile. As Fortune reports, the concept behind the minivan's design was to "explore the possibility of what a family transportation vehicle could look like for the millennial generation as their lifestyles evolve."
With this in mind, the company aimed to create something that would appeal to single people in their early 20s, or couples at the older end of the demographic who are starting families of their own. The Chrysler Portal succeeds in this by providing more space throughout its interior, making the vehicle incredibly comfortable for drivers and passengers alike.
In addition, the seats can be moved throughout the Chrysler Portal to make more room, as they can fold down completely or taken out. The vehicle also come equipped with "Level 3 autonomous driving" and "Vehicle-to-X (V2X) communication that uses a number of sensors to talk with public infrastructure, Internet and other vehicles."
With this in mind, the company aimed to create something that would appeal to single people in their early 20s, or couples at the older end of the demographic who are starting families of their own. The Chrysler Portal succeeds in this by providing more space throughout its interior, making the vehicle incredibly comfortable for drivers and passengers alike.
In addition, the seats can be moved throughout the Chrysler Portal to make more room, as they can fold down completely or taken out. The vehicle also come equipped with "Level 3 autonomous driving" and "Vehicle-to-X (V2X) communication that uses a number of sensors to talk with public infrastructure, Internet and other vehicles."
Trend Themes
1. Electric Minivans for Millennials - Opportunity to create affordable, eco-friendly vehicles with versatile interior designs geared towards millennials' changing lifestyles.
2. Autonomous Driving for Family Transportation - Opportunity to create self-driving cars for family transportation that provides a comfortable and convenient on-the-go lifestyle.
3. Vehicle-to-x (V2X) Communication Technology in Minivans - Opportunity to improve road safety and efficiency by equipping minivans with V2X communication technology to interact with public infrastructure and other vehicles.
Industry Implications
1. Electric Vehicle Industry - Opportunity to expand the electric vehicle industry by creating eco-friendly minivans geared towards millennials.
2. Automotive Industry - Opportunity for the automotive industry to create self-driving cars for family transportation to provide a luxurious and convenient lifestyle.
3. Transportation Industry - Opportunity for the transportation industry to integrate V2X communication technology in their services to enhance road safety, efficiency, and improve customer experience.
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