Pawel Nolbert & Lukasz Murgrabia's 'Chrysler-Paper City' Shows the 300's Edge
Michael Hines — April 25, 2010 — Autos
References: behance.net & behance.net
Pawel Nolbert & Lukasz Murgrabia showcase the Chrysler 300's versatility with 'Chrysler-Paper City.' What other car has ever existed in a digital 3D papercraft world? That's what I thought.
The Chrysler 300 is the car of choice for people who want some luxury, but don't want to sell their house to get it. 'Chrysler-Paper City' proves that it is also the car of choice for artistic expression. Read below to find out how this project came to life, and click on the links to your left to check out more from these two amazing artists.
The Chrysler 300 is the car of choice for people who want some luxury, but don't want to sell their house to get it. 'Chrysler-Paper City' proves that it is also the car of choice for artistic expression. Read below to find out how this project came to life, and click on the links to your left to check out more from these two amazing artists.
Trend Themes
1. 3D Papercraft Art - Opportunity to explore the use of 3D papercraft in various creative industries such as advertising, marketing, and design.
2. Artistic Branding - Disruptive innovation opportunity for brands to showcase their products in unique and creative ways, combining art and branding.
3. Affordable Luxury - Opportunity to cater to consumers who desire luxury but are looking for more affordable options in the automotive industry.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to incorporate 3D papercraft art in their campaigns, creating visually striking and memorable ads.
2. Marketing - Opportunity for marketers to leverage artistic branding techniques, like 'Chrysler-Paper City,' to create unique and engaging brand experiences for consumers.
3. Automotive - Disruptive innovation opportunity for automakers to offer affordable luxury cars, appealing to a larger audience who seeks a balance between luxury and cost-effectiveness.
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