New Balance's 990v2 Gets a Chrysanthemum Colorway Update
References: newbalance & hypebeast
New Balance introduces a new iteration of the 990v2 sneaker model to continue to grow its Made in USA pack -- this time around it highlights the Chrysanthemum colorway palette. The shoes boast some similarities to the brand's 990v3 sneaker in the Scarlet colorway, with the familiar suede overlaying the heel and toe tips to create a textural finish.
The Chrysanthemum color comes forth in a darker hue of red by the quarter paneling section and New Balance Navy rests right beside it across the tongues. It continues to the collars, the toe box overlaying details, and the mesh underlays. Cream adds a touch of contrast and can be seen on the laces and sock lining.
Image Credit: New Balance
The Chrysanthemum color comes forth in a darker hue of red by the quarter paneling section and New Balance Navy rests right beside it across the tongues. It continues to the collars, the toe box overlaying details, and the mesh underlays. Cream adds a touch of contrast and can be seen on the laces and sock lining.
Image Credit: New Balance
Trend Themes
1. Floral-themed Footwear - Opportunity for footwear companies to incorporate floral designs into their products.
2. Tonal Colorways - Potential for companies to explore different color options to attract consumers.
3. Made in USA Pack - Consumers have shown an increased interest in products made domestically, creating an opportunity for companies to cater to this preference.
Industry Implications
1. Footwear - Companies in the footwear industry can use the floral-tonal trend to create unique and eye-catching products.
2. Fashion - The trend of floral-tonal colors can also be applied to other fashion categories, such as clothing and accessories.
3. Manufacturing - The increased consumer interest in domestically made products can lead to opportunities for manufacturing companies to produce for domestic brands.
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