The Chromat FW 2012 Boasts Exoskeletal Pieces and Cute Themes
Sophia Pelka — March 25, 2012 — Naughty
References: chromatgarments & juicy.mashkulture.net
The Chromat FW 2012 collection is reminiscent of naughty cartoon characters. Typical of designer Becca McCharen, the line is highly structural, favoring strong lines and bold geometric shapes. The lingerie features vintage Disney cartoon characteristics, which exaggerate femininity with polka dot motifs and sunny colors. Memorable pieces from the line include the skeleton thigh high nylon, the villainous cat mask and a piped housewife apron.
Chromat was founded in 2008 and has gained huge success. Clients include Nicki Minaj, Kelly Rowland and Usher’s dancers. Designer Becca McCharen studied architecture and became transfixed with functional aspects of buildings. Her obsession with scaffolding translated into fashion with a navy focus on zippers, piping, elastics and structural styles.
The Chromat FW 2012 is a sweet and sassy collection of lingerie for the daring and sexy fashionista.
Chromat was founded in 2008 and has gained huge success. Clients include Nicki Minaj, Kelly Rowland and Usher’s dancers. Designer Becca McCharen studied architecture and became transfixed with functional aspects of buildings. Her obsession with scaffolding translated into fashion with a navy focus on zippers, piping, elastics and structural styles.
The Chromat FW 2012 is a sweet and sassy collection of lingerie for the daring and sexy fashionista.
Trend Themes
1. Vintage Cartoon-inspired Lingerie - The trend of incorporating vintage cartoon-inspired elements into lingerie designs is disrupting the traditional lingerie industry.
2. Structural Lingerie - The trend of creating highly structured lingerie pieces with strong lines and bold geometric shapes presents an opportunity to disrupt the lingerie industry through new and innovative designs.
3. Functional Architecture in Fashion - The trend of applying functional aspects of architecture, such as scaffolding and structural elements, to fashion design is disrupting traditional garment construction.
Industry Implications
1. Lingerie - The lingerie industry can adapt to these trends by incorporating bold structural designs and incorporating vintage cartoon-inspired elements into lingerie design.
2. Fashion and Apparel - These trends present an opportunity for the fashion industry to explore incorporating functional architecture elements into garment construction and design.
3. Entertainment and Media - The trend of incorporating vintage cartoon-inspired elements into fashion can also present opportunities for collaborations with entertainment and media companies to create nostalgic and playful designs.
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