Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
Laura McQuarrie — April 10, 2014 — Marketing
References: agf-harusanta.jp & en.rocketnews24
AGF, a coffee company in Japan is now recreating Christmas in spring, helping people on Facebook and Twitter send a free gift to someone of their choosing, courtesy of course, by none other than Spring Santa. The social gifting campaign began on April 7th and every day until April 26th, 500 lucky users will get to send a free gift to someone of their choosing.
If you're one of the chosen 500, you have the chance to enter a personalized message, which will be read by Spring Santa himself. The gift comes in a Santa-shaped box (instead of red, his suit is sprout-like and green) and by placing your phone over Santa's mouth, an on-screen animation will make it seem like he's really speaking the words.
The campaign is quirky, but since it involves free stuff and gifts for no particular occasion, tons of people are bound to participate.
If you're one of the chosen 500, you have the chance to enter a personalized message, which will be read by Spring Santa himself. The gift comes in a Santa-shaped box (instead of red, his suit is sprout-like and green) and by placing your phone over Santa's mouth, an on-screen animation will make it seem like he's really speaking the words.
The campaign is quirky, but since it involves free stuff and gifts for no particular occasion, tons of people are bound to participate.
Trend Themes
1. Spring Santa Campaigns - AGF Japan is recreating Christmas in spring with their Spring Santa campaign, offering free gifts and personalized messages.
2. Social Gifting - AGF Japan's Spring Santa campaign is promoting social gifting by allowing users to send free gifts to someone of their choosing.
3. Quirky Marketing Campaigns - AGF Japan's Spring Santa campaign is a quirky marketing initiative that attracts participation due to its offering of free stuff and gifts.
Industry Implications
1. Coffee - AGF Japan, a coffee company, is leveraging their Spring Santa campaign to promote their products through social gifting.
2. E-commerce - AGF Japan's Spring Santa campaign presents an opportunity for e-commerce platforms to partner and facilitate the online gifting experience.
3. Social Media - AGF Japan's Spring Santa campaign utilizes social media platforms like Facebook and Twitter to reach and engage a wide audience for gifting.
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