This Holiday Gift Basket is Called 'The Decadence' and Costs $31,000
Charlotte Joyce Kidd — October 24, 2015 — Luxury
References: harrods & luxurylaunches
This Harrods Christmas hamper costs $31,000 and contains such delicacies as beluga caviar, Iberico ham and buffalo milk truffle camembert, as well as 24 bottles of champagne and wine.
The Harrods Christmas hamper is aptly named 'The Decadence.' Each year, the high-end department store releases a line of Christmas hampers that can be sent to family, friends and colleagues. Most of the Christmas hampers contain tea, cookies, toys and festive decorations, but The Decadence offers a more unique experience. It contains the best and most exciting wines and spirits, confectionery, tea, coffee and edible goods.
This luxury Christmas hamper is a brilliant marketing move on Harrods' part. Although most people won't actually purchase the most extravagant option, making it available garners a huge amount of attention for the rest of their range of more realistically affordable holiday hampers.
The Harrods Christmas hamper is aptly named 'The Decadence.' Each year, the high-end department store releases a line of Christmas hampers that can be sent to family, friends and colleagues. Most of the Christmas hampers contain tea, cookies, toys and festive decorations, but The Decadence offers a more unique experience. It contains the best and most exciting wines and spirits, confectionery, tea, coffee and edible goods.
This luxury Christmas hamper is a brilliant marketing move on Harrods' part. Although most people won't actually purchase the most extravagant option, making it available garners a huge amount of attention for the rest of their range of more realistically affordable holiday hampers.
Trend Themes
1. Luxury Christmas Hampers - Creating opulent Christmas hampers with high-end products and extravagant prices.
2. Unique Gourmet Experience - Offering a selection of the best wines, spirits, confectionery, tea, coffee, and edible goods in a Christmas hamper.
3. Attention-grabbing Marketing - Creating a buzz by offering an outrageously expensive option in a range of more affordable holiday hampers.
Industry Implications
1. Food and Beverage - Exploring high-end gourmet products and luxury food gifts for special occasions like Christmas.
2. Retail - Enhancing holiday gift selections with premium, one-of-a-kind hampers that attract attention and cater to luxury gift shoppers.
3. Hospitality - Creating exclusive and indulgent holiday gift options for guests, creating a memorable experience and brand loyalty.
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