This Holiday-Themed Burger is Being Offered by KFC
Mishal Omar — November 15, 2016 — Marketing
References: standard & liverpoolecho
KFC is trying something new this year with its soon-to-be released Christmas burger.
The 'Colonel's Christmas Burger' will be released by the end of the month and is the brand's own interpretation of a traditional Christmas dinner. The one diversion it takes from this tradition is the use of chicken rather than turkey as its base meat. The burger contains hash browns to replicate mashed potatoes as well as cheese, lettuce, cranberry sauce and a sage and onion mayonnaise. The overall effect is a burger that combines an entire Christmas dinner into one, simple food product.
KFC's new venture into creating a Christmas burger is an interesting diversion that will incorporate the brand into the popular and ever-expanding holiday campaign season.
The 'Colonel's Christmas Burger' will be released by the end of the month and is the brand's own interpretation of a traditional Christmas dinner. The one diversion it takes from this tradition is the use of chicken rather than turkey as its base meat. The burger contains hash browns to replicate mashed potatoes as well as cheese, lettuce, cranberry sauce and a sage and onion mayonnaise. The overall effect is a burger that combines an entire Christmas dinner into one, simple food product.
KFC's new venture into creating a Christmas burger is an interesting diversion that will incorporate the brand into the popular and ever-expanding holiday campaign season.
Trend Themes
1. Holiday-themed Burgers - Fast food chains can capitalize on the popularity of holidays and the nostalgia of traditional meals by offering unique and indulgent holiday-themed burgers.
2. Chicken-based Christmas Dinners - Fast food restaurants can target customers looking for alternative Christmas dinner options by offering chicken-based burgers and meals as a festive and convenient alternative to traditional turkey dinners.
3. Savoury Desserts - Food brands can experiment with unconventional flavours and ingredients to create unique and indulgent savoury dessert options, like KFC's cranberry sauce and sage and onion mayonnaise burger.
Industry Implications
1. Fast Food Chain Restaurants - Fast food chains can continue to innovate and differentiate themselves from competitors by incorporating seasonal and holiday-themed items in their menus.
2. Poultry Farming - Poultry farmers can capitalize on the growing trend of chicken-based holiday meals and partner with fast food chains to supply the necessary ingredients to create new holiday-themed menu items.
3. Food and Beverage - The food and beverage industry can explore new and innovative flavour combinations to appeal to adventurous consumers looking for unique and unconventional culinary experiences, like savoury dessert options.
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