Christian Cowan and razr Joined to Launch 'A Fashion Thing'
Riley von Niessen — February 18, 2021 — Marketing
References: christiancowan & youtube
Christian Cowan and razr have joined forces to release Fall/Winter 2021's 'A Fashion Thing,' a fashion campaign that pays homage to the fashion trends of the early 2000s, while transporting them into current times.
Paris Hilton, widely accepted as the decade's greatest icon, is featured in the campaign video, which creatively highlights a wide range of sparkly pieces, alongside Motorola's new 5G phone. Bowen Yang, Justine Skye, Rachel Cargle, and Chloe Fineman also star in the video, who find themselves in a lavish mansion.
The film is presented in place of a typical runway show, and showcases the 2000s-inspired styles with a comedic twist that plays on confidence that comes from wearing the over-the-top pieces.
Image Credit: Motorola US
Paris Hilton, widely accepted as the decade's greatest icon, is featured in the campaign video, which creatively highlights a wide range of sparkly pieces, alongside Motorola's new 5G phone. Bowen Yang, Justine Skye, Rachel Cargle, and Chloe Fineman also star in the video, who find themselves in a lavish mansion.
The film is presented in place of a typical runway show, and showcases the 2000s-inspired styles with a comedic twist that plays on confidence that comes from wearing the over-the-top pieces.
Image Credit: Motorola US
Trend Themes
1. 2000s-inspired Fashion - The early 2000s fashion trend could be further explored in upcoming collections to cater to the movement towards nostalgia-driven fashion.
2. Sparkly Fashion - The resurgence of the sparkly fashion trend could inspire designers to create innovative new pieces using sustainable materials and ethical production methods.
3. Virtual Fashion Shows - The shift towards virtual fashion shows and campaigns presents opportunities for designers to experiment with more creative and interactive ways to showcase their collections.
Industry Implications
1. Fashion - Fashion brands can capitalize on the growing demand for nostalgia-driven fashion by incorporating early 2000s-inspired styles into their collections.
2. Telecommunications - The collaboration between razr and Christian Cowan presents an opportunity for telecom companies to use fashion as a way to promote their latest technological advancements.
3. Entertainment - The use of well-known celebrities in fashion campaigns presents opportunities for entertainment companies to collaborate with fashion brands and expand their audience reach.
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