Chouette Kitty Collection Watches Combine Bling and Technology
Robyn Currie — March 31, 2010 — Fashion
References: chouettewatches & luxist
I am not really the world’s biggest Hello Kitty fan, but I am a fan of diamonds. The Chouette Kitty Collection watches are a combination of these two things.
The watches feature synthetic diamonds on the dial, with a quartz movement that turns them into an LED screen. This means that the diamonds will light in order to show the time. Plus the Chouette Kitty Collection watches are made in the shape of that much-loved icon, with the most expensive offering being made out of rose-colored gold.
The watches feature synthetic diamonds on the dial, with a quartz movement that turns them into an LED screen. This means that the diamonds will light in order to show the time. Plus the Chouette Kitty Collection watches are made in the shape of that much-loved icon, with the most expensive offering being made out of rose-colored gold.
Trend Themes
1. Synthetic Diamond Jewelry - The emergence of synthetic diamond jewelry creates opportunities for companies to offer affordable yet high-quality diamond products to consumers.
2. LED Fashion Accessories - The integration of LED technology into fashion accessories creates a disruptive innovation opportunity for companies to provide unique products that cater to the growing demand for fashion tech.
3. Iconic Character-inspired Products - Creating products inspired by iconic characters, such as Hello Kitty, can provide companies with an opportunity to tap into a loyal and passionate fan base and increase sales.
Industry Implications
1. Fashion Jewelry - Fashion jewelry companies can leverage the trend towards synthetic diamond jewelry to offer customers stylish pieces at a more affordable price point.
2. Wearable Technology - The integration of LED technology into fashion accessories provides wearable technology companies with an opportunity to expand their product offerings beyond just functional tech items.
3. Character Licensing - Companies that specialize in character licensing can partner with iconic brands, such as Hello Kitty, to create products that cater to the fans and capitalize on the popularity of the brand.
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