Jack in the Box is Serving Up a Spicy New Cholula Buttery Jack
Katherine Pendrill — April 12, 2018 — Lifestyle
References: jackinthebox & brandeating
For those who already add hot sauce to everything they eat, Jack in the Box's new Cholula Buttery Jack and Cholula Fries is the perfect fast food meal. Doused in Cholula hot sauce and other spicy ingredients, the new dishes are made for those with strong taste buds.
Just as the name suggests, the new Cholula Buttery Jack and Cholula Fries are made with Cholula hot sauce, which boasts a unique blend of arbol peppers, piquin peppers, vinegar, and other spices. In the case of the burger, the hot sauce is served with a beef patty, crispy-fried jalapenos, pepper jack cheese, lettuce, tomato, and garlic herb butter. The Cholula Fries feature the same herb butter and hot sauce combo, but with the addition of a creamy white cheese sauce.
Image Credit: Jack in the Box.
Just as the name suggests, the new Cholula Buttery Jack and Cholula Fries are made with Cholula hot sauce, which boasts a unique blend of arbol peppers, piquin peppers, vinegar, and other spices. In the case of the burger, the hot sauce is served with a beef patty, crispy-fried jalapenos, pepper jack cheese, lettuce, tomato, and garlic herb butter. The Cholula Fries feature the same herb butter and hot sauce combo, but with the addition of a creamy white cheese sauce.
Image Credit: Jack in the Box.
Trend Themes
1. Hot Sauce-branded Fast Food - Opportunity for other fast food chains to partner with hot sauce brands and create spicy menu items.
2. Specialty Sauce Crossover - Potential for condiment companies to expand into other food product categories.
3. Menu Item Personalization - Demand for customizable menu items that allow consumers to choose their preferred level of spiciness or other flavor variations.
Industry Implications
1. Fast Food - Opportunity for fast food chains to partner with specialty sauce brands and appeal to consumers with bold flavor preferences.
2. Specialty Food and Beverage - Opportunity for condiment and sauce companies to expand their product offerings into other food categories and collaborate with restaurants.
3. Food Service and Hospitality - Demand for personalized menu options that cater to individual consumer preferences, creating opportunities for innovation in menu development and customization.
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