CHOCOOLATE 5th Anniversary Bearbrick Celebrates Another Great Year
Matt Ho — November 18, 2011 — Art & Design
References: chocoolate.hk & hypebeast
Once again Medicom Toy and urban brand CHOCOOLATE have gotten together to celebrate another year gone by with the release of the CHOCOOLATE 5th Anniversary Bearbrick.
The design from the CHOCOOLATE 5th Anniversary Bearbrick takes on the exact same look as the year before it. The entire figure is dressed in the familiar black and white striped, plaid pattern the brand is known for utilizing on their clothes. The only noticeable difference is that the chest now reads "5 Anniversary." Similar to last year's release, the figure comes in a boxed set, which will include a special t-shirt and a CD.
It would have been nice to see a bit of change, but for those who didn’t receive the Bearbrick set from last year, this one will make up for it.
The design from the CHOCOOLATE 5th Anniversary Bearbrick takes on the exact same look as the year before it. The entire figure is dressed in the familiar black and white striped, plaid pattern the brand is known for utilizing on their clothes. The only noticeable difference is that the chest now reads "5 Anniversary." Similar to last year's release, the figure comes in a boxed set, which will include a special t-shirt and a CD.
It would have been nice to see a bit of change, but for those who didn’t receive the Bearbrick set from last year, this one will make up for it.
Trend Themes
1. Plaid Patterns in Fashion - The utilization of plaid patterns in fashion can be a disruptive innovation opportunity for brands looking to create a distinct brand identity.
2. Limited Edition Collectibles - The release of limited edition collectibles, such as the CHOCOOLATE 5th Anniversary Bearbrick, can create a sense of exclusivity and hype around a brand or product.
3. Branded Collaboration Products - Collaborations between brands, like the partnership between Medicom Toy and CHOCOOLATE, can generate buzz and increase brand exposure through the release of unique and co-branded products.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of utilizing plaid patterns to create distinct and recognizable brand identities.
2. Collectibles - The collectibles industry can cater to the demand for limited edition and exclusive products that generate a sense of hype and exclusivity among collectors.
3. Brand Collaborations - Brands in any industry can explore collaboration opportunities with other brands to create unique and co-branded products that generate attention and exposure.
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