This Fast Food Chain is Putting an Unusual Twist on a Classic Dish
Katherine Pendrill — January 19, 2016 — Lifestyle
References: mcdonalds.co.jp & sploid.gizmodo
McDonald’s Japan recently added chocolate-covered French fries to its ever-expanding menu. While French fires have been a staple on the McDonald's menu since the very beginning, the dish has changed relatively little over the years. Now the dish has received a sugary-sweet makeover in the form of a rich chocolate coating.
The new dish is called 'McChocolate Potatoes' and it consists of French fries covered in melted chocolate. Both white and milk chocolate are used to give the fries an even richer chocolate flavor. The result is a sweet and salty treat that combines the crunchy texture of deep-fried potatoes with the creaminess of melted chocolate.
The chocolate-covered French fries will be available as of January 26th and the dish will only cost consumers 50 cents more than a regular order of fries
The new dish is called 'McChocolate Potatoes' and it consists of French fries covered in melted chocolate. Both white and milk chocolate are used to give the fries an even richer chocolate flavor. The result is a sweet and salty treat that combines the crunchy texture of deep-fried potatoes with the creaminess of melted chocolate.
The chocolate-covered French fries will be available as of January 26th and the dish will only cost consumers 50 cents more than a regular order of fries
Trend Themes
1. Chocolate-coated Fast Food - Disruptive innovation opportunity: Exploring new dessert options by adding chocolate coatings to savory fast food items.
2. Sweet and Savory Fusion - Disruptive innovation opportunity: Experimenting with flavor combinations that merge contrasting tastes, such as sweet and salty.
3. Gourmet Fast Food - Disruptive innovation opportunity: Elevating classic fast food dishes by introducing premium ingredients and flavors.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity: Rethinking traditional fast food menus to include unique and unexpected flavor combinations.
2. Confectionery - Disruptive innovation opportunity: Expanding product offerings by exploring unconventional chocolate applications.
3. Foodservice Packaging - Disruptive innovation opportunity: Developing innovative packaging solutions to maintain the integrity and quality of chocolate-covered fast food items.
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