Hershey and LeSportsac Created a Confectionery-Inspired Range
Madison Mackay — January 31, 2018 — Fashion
References: lesportsac & hypebae
Candy company Hershey teamed up with luggage design brand 'LeSportsac' to create a line of new chocolate-themed bags just in time for Valentine's Day. The collection includes 13 bags that are all themed around the popular candy company's highest selling products. The Hershey x LeSportsac range features totes, wristlets, purses, backpacks, makeup pouches and wallets, with something for everyone.
There are three colorways available in this new line including: a silver foil material designed to look like the classic Hershey's Kiss, a pink nylon material covered in the Valentine's Day-themed kisses and a brown nylon material with an all-over chocolate bar design.
These delectable chocolate-themed bags look good enough to eat and will make the perfect gift for the holiday.
There are three colorways available in this new line including: a silver foil material designed to look like the classic Hershey's Kiss, a pink nylon material covered in the Valentine's Day-themed kisses and a brown nylon material with an all-over chocolate bar design.
These delectable chocolate-themed bags look good enough to eat and will make the perfect gift for the holiday.
Trend Themes
1. Confectionery-inspired Bags - Creating chocolate-themed bags and accessories inspired by popular candy brands presents a disruptive innovation opportunity for the fashion industry.
2. Collaborations with Food Brands - Teaming up with food companies to create themed fashion collections offers disruptive innovation opportunities for both the fashion and food industries.
3. Holiday-themed Fashion Collections - Developing fashion collections inspired by holidays like Valentine's Day presents a disruptive innovation opportunity for the retail industry.
Industry Implications
1. Fashion Industry - The fashion industry can explore the trend of creating confectionery-inspired bags and accessories to attract a new customer base.
2. Food Industry - Collaborating with fashion brands to create themed collections opens up new marketing possibilities for food companies.
3. Retail Industry - Developing holiday-themed fashion collections can drive sales and customer engagement in the retail industry.
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