The New Fulfil Chocolate Peanut Butter Bar is Tasty and Satisfying
Michael Hemsworth — May 4, 2019 — Marketing
References: fulfilnutrition & conveniencestore
The Fulfil Chocolate Peanut Butter Bar is the latest option from the brand that will offer a different flavor to enjoy the classic flavor profile in a health-focused way. Containing 15 grams of protein per serving, the bars are fortified with nine vitamins and contain less than two grams of sugar to make them a healthier, satisfying way to indulge ones sweet tooth.
The Fulfil Chocolate Peanut Butter Bar has been announced alongside the new "Life's Wonderfuel" campaign that's targeted at consumers aged 18-34. UK Managing Director for Fulfil Nutrition Dave Pogson spoke about the campaign saying, "Our new above-the-line campaign is a significant step in our UK strategy to bring the bar to a new audience of ‘Fulfilers’ who have a thirst for life. Our new creative campaign celebrates the shared values that exist between our audience and the brand. Packed with protein and vitamins and low in sugar, the high-impact integrated campaign introduces the brand belief that life is worth living to the full.”
The Fulfil Chocolate Peanut Butter Bar has been announced alongside the new "Life's Wonderfuel" campaign that's targeted at consumers aged 18-34. UK Managing Director for Fulfil Nutrition Dave Pogson spoke about the campaign saying, "Our new above-the-line campaign is a significant step in our UK strategy to bring the bar to a new audience of ‘Fulfilers’ who have a thirst for life. Our new creative campaign celebrates the shared values that exist between our audience and the brand. Packed with protein and vitamins and low in sugar, the high-impact integrated campaign introduces the brand belief that life is worth living to the full.”
Trend Themes
1. Health-focused Snack Bars - The trend of snack bars fortified with vitamins and low in sugar presents an opportunity for companies looking to capitalize on health-conscious consumers.
2. Protein Packed Snacks - The trend of snack bars with high protein content presents an opportunity for companies looking to offer convenient and satisfying snacks to people on-the-go.
3. Targeting Young Adults in Advertising - The trend of companies targeting young adults with clever advertising campaigns presents an opportunity for businesses looking to expand their customer base in this demographic.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on these trends by producing and marketing new healthy snack bars.
2. Fitness and Wellness - The fitness and wellness industry can capitalize on these trends by incorporating these snack bars into gym or nutrition plans.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of targeting young adults by creating fresh and engaging campaigns.
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