These New Theo Chocolate Cups Come in Two Flavor Options
Michael Hemsworth — January 29, 2020 — Marketing
References: theochocolate & foodbev
Two new Theo Chocolate Cups have been unveiled by the US-based organic chocolate brand to offer consumers with a sweet tooth a high-quality option to try when seeking out well-balanced flavor profiles. The treats come in Peanut Butter & Jelly Cups and Coffee & Cream Cups varieties, which are each expertly crafted with a 55% dark chocolate and 45% milk chocolate shell, respectively. The Peanut Butter & Jelly Cups are crafted with raspberry jelly, while the Coffee & Cream Cups are achieved with a coffee-infused oil and dark chocolate on the inside that pays tribute to the brand's Seattle roots.
CMO Jason Harty spoke on the new Theo Chocolate Cups saying, "‘Does the world need another peanut butter cup?’ You won’t be asking yourself that after you try one with jelly! We want to bring more joy to your chocolate, and what better way to do that than to recreate popular flavor duos with our own touch. Peanut butter & jelly, coffee & cream, these are delicious classic combinations now made better with chocolate.”
CMO Jason Harty spoke on the new Theo Chocolate Cups saying, "‘Does the world need another peanut butter cup?’ You won’t be asking yourself that after you try one with jelly! We want to bring more joy to your chocolate, and what better way to do that than to recreate popular flavor duos with our own touch. Peanut butter & jelly, coffee & cream, these are delicious classic combinations now made better with chocolate.”
Trend Themes
1. High-quality Artisan Chocolate - Opportunity for artisan chocolate brands to create premium chocolate products that offer consumers well-balanced flavor profiles.
2. Unique Flavor Combinations - Opportunity to innovate by recreating popular flavor duos with a unique twist using high-quality chocolate.
3. Regional and Local Influence - Opportunity for chocolate brands to pay tribute to their roots by incorporating regional influences into their chocolate products.
Industry Implications
1. Artisan Chocolate - Disruptive innovation opportunities exist for artisan chocolate brands to create premium chocolate cups with unique flavor profiles that stand out in the market.
2. Gourmet Food and Beverage - Opportunity for gourmet food and beverage brands to collaborate with artisan chocolate makers to create unique and high-quality chocolate products with innovative flavor combinations.
3. Regional Food and Beverage - Chocolate brands with regional influences can capitalize on their local flavors and ingredients to create chocolate cups that celebrate and represent their specific regions.
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