Chocolate Chess Provides Winner With a Treat
Rose Nazarali — June 18, 2009 — Lifestyle
References: keydesign.us & thedesignblog.org
The Chocolate Chessboard by Key Design is based on an old Croatian legend. The Croatian king would play chess with the Italian king on the islands and the Croatian Coast would be the winning prize.
Chocolate Chess instead rewards the winner with a delectable treat--the opponent's game pieces. The word ‘checkmate’ never sounded so delicious.
Implications - The ability to eat a product that one would otherwise not be eaten can be an appealing aspect of a product for many consumers. Not only providing novelty, offbeat edibles turn eating into a playful and fun affair, which also relieves the pressures of everyday living as it reminds adults of playing with their food as children.
Chocolate Chess instead rewards the winner with a delectable treat--the opponent's game pieces. The word ‘checkmate’ never sounded so delicious.
Implications - The ability to eat a product that one would otherwise not be eaten can be an appealing aspect of a product for many consumers. Not only providing novelty, offbeat edibles turn eating into a playful and fun affair, which also relieves the pressures of everyday living as it reminds adults of playing with their food as children.
Trend Themes
1. Edible Games - Creating edible versions of traditional games adds novelty and fun, appealing to consumers who enjoy interactive and playful experiences.
2. Novelty Food - Offbeat edibles offer consumers a unique and nostalgic experience, reminding them of playful food experiences from childhood.
3. Interactive Eating - Combining food with interactive elements brings a new dimension to the dining experience, satisfying consumers' desire for both sustenance and entertainment.
Industry Implications
1. Food and Beverage - Incorporating edible games into the food and beverage industry offers an opportunity for companies to create unique and engaging products that stand out in the market.
2. Entertainment - The entertainment industry can capitalize on the trend of edible games by creating interactive experiences that combine food and play.
3. Hospitality - Hotels and restaurants can leverage the trend of interactive eating to offer memorable dining experiences that differentiate their offerings from competitors.
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