The Packaging for Chocolate Conierge Features Earthy Illustrations
Rebecca Byers — September 8, 2015 — Lifestyle
References: packagingoftheworld
The packaging for this Malaysian brand boasts an eye-catching chocolate box design adorned with earthy illustrations. Designed by Anagraphic agency, the crisp white box features the Chocolate Concierge logo and colorful drawings of cacao plants.
The earthy illustrations serve to remind consumers of the earliest moments in the chocolate-making process, which in turn highlights the brand's fair trade ethos. Dedicated to ethical business processes and quality ingredients, Chocolate Concierge seeks to highlight its morals in the first thing a consumer sees -- the chocolate box design.
Both in the interior and exterior of the packaging by Anagraphic features gold embossed lettering and cacao plant imagery. This is another example in the progression to using earthy imagery to convey organic origins and in turn, inspire consumer trust.
The earthy illustrations serve to remind consumers of the earliest moments in the chocolate-making process, which in turn highlights the brand's fair trade ethos. Dedicated to ethical business processes and quality ingredients, Chocolate Concierge seeks to highlight its morals in the first thing a consumer sees -- the chocolate box design.
Both in the interior and exterior of the packaging by Anagraphic features gold embossed lettering and cacao plant imagery. This is another example in the progression to using earthy imagery to convey organic origins and in turn, inspire consumer trust.
Trend Themes
1. Artisanal Packaging Design - Chocolate Concierge's earthy packaging design highlights the trend towards artisanal packaging for food products.
2. Ethical Consumption Messaging - Chocolate Concierge's use of earthy illustrations on their packaging represents a larger trend in brands using messaging around ethical consumption to appeal to consumers.
3. Organic Imagery in Design - Anagraphic's use of cacao plant imagery in the packaging design for Chocolate Concierge is representative of a larger trend towards the use of organic imagery in product design.
Industry Implications
1. Food Packaging - The design of packaging for Chocolate Concierge is an example of how food packaging companies could incorporate more artisanal and earthy designs in their product packaging.
2. Ethical Consumerism - Chocolate Concierge's focus on ethical business practices in their packaging design highlights the growing trend of consumers prioritizing ethical consumption when making purchasing decisions.
3. Product Design - Anagraphic's use of earthy illustrations and embossed lettering in the packaging design for Chocolate Concierge demonstrates a trend in incorporating organic imagery and tactile elements in product design.
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