Spring 2011 Line by Chloe Sevigny for Opening Ceremony is a Motley Mashup
Cammilyn Scott — April 24, 2011 — Fashion
References: openingceremony.us & openingceremony.us
The Chloe Sevigny for Opening Ceremony collection offers fashionistas an alluring array of spring options. The line features body-conscious fitted jersey dresses, baby doll dresses, boxy swing dresses and Peter Pan collar flared dresses.
With so many choices, what's a clueless consumer to do? Layer print on print from head to toe for a double dose of fun. Mix these bouncy silhouettes with menswear-inspired houndstooth, garden-party florals, chic leopard prints, romantic paisleys or adorable polka dots. Choose a combination of tights, bags, logo totes and caps, or statement berets. How daring are you? Go bold when wearing Chloe Sevigny head-to-toe prints together as an outfit or show off your detail-oriented nature by wearing one as an accent piece with a few solid separates.
With so many choices, what's a clueless consumer to do? Layer print on print from head to toe for a double dose of fun. Mix these bouncy silhouettes with menswear-inspired houndstooth, garden-party florals, chic leopard prints, romantic paisleys or adorable polka dots. Choose a combination of tights, bags, logo totes and caps, or statement berets. How daring are you? Go bold when wearing Chloe Sevigny head-to-toe prints together as an outfit or show off your detail-oriented nature by wearing one as an accent piece with a few solid separates.
Trend Themes
1. Head-to-toe Prints - Disruptive innovation opportunity: Develop customizable head-to-toe print designs using advanced digital printing technology.
2. Mixing Prints - Disruptive innovation opportunity: Create software or AI-powered tools that suggest and generate stylish print combinations based on user preferences and fashion trends.
3. Statement Accessories - Disruptive innovation opportunity: Design and produce unique, customizable statement accessories that complement head-to-toe print outfits.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail to allow customers to virtually try on head-to-toe print outfits.
2. Textile Printing - Disruptive innovation opportunity: Develop sustainable, eco-friendly printing techniques for creating intricate head-to-toe print textiles.
3. Fashion Retail - Disruptive innovation opportunity: Implement smart mirrors in fitting rooms that utilize AI to suggest complementary head-to-toe print accessories and clothing items.
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