Fusing Folk Tradition and Fashion with Chloe Lecareux in Elle Denmark
Nikki Taylor — September 9, 2012 — Pop Culture
References: models & fashnberry
French model Chloe Lecareux dazzles in her Elle Denmark magazine editorial, shot by photographer Jonas Jensen. Dressed in rich golds and rippling blues by Sassi Baré, Lecareux is an image of international beauty and elegance.
The Elle Denmark editorial features a spin on traditional folk garb, hinting at the history behind the clothing. Flowing head garbs with beautiful bold patterns and ethnically vintage jewelry are the focal points in each photo. The colors in Lecareux’s Elle Denmark spread seem to pop off the page causing smaller details to become more noticeable, such as the ruby red of Lecareux’s lipstick or the shimmering blue of her smock. Each photo features a still shot of the model looking piercingly at the camera lens.
Simple and extremely effective, the Chloe Lecareux’s Elle Denmark editorial is more about the model’s relationship with the abstract notion of cultural identity and the audience than her surroundings.
The Elle Denmark editorial features a spin on traditional folk garb, hinting at the history behind the clothing. Flowing head garbs with beautiful bold patterns and ethnically vintage jewelry are the focal points in each photo. The colors in Lecareux’s Elle Denmark spread seem to pop off the page causing smaller details to become more noticeable, such as the ruby red of Lecareux’s lipstick or the shimmering blue of her smock. Each photo features a still shot of the model looking piercingly at the camera lens.
Simple and extremely effective, the Chloe Lecareux’s Elle Denmark editorial is more about the model’s relationship with the abstract notion of cultural identity and the audience than her surroundings.
Trend Themes
1. Folk-inspired Fashion - Designers and brands can incorporate traditional folk garb and ethnicity-inspired jewelry in their collections to appeal to consumers who value cultural heritage.
2. Bold Color Palettes - Using vibrant, eye-catching colors like ruby red and shimmering blue can produce a visual impact that draws attention to product details and makes fashion photography more appealing.
3. Cultural Identity in Marketing - By emphasizing cultural identity in advertising and marketing, brands can appeal to consumers who value representation and inclusivity.
Industry Implications
1. Fashion - Fashion designers, brands, and photographers can use traditional ethnic fashion elements and bold colors to create a unique visual identity and connect with customers interested in cultural heritage.
2. Advertising - Advertising agencies can help brands appeal to customers by creating campaigns that focus on cultural identity and values of inclusivity and diversity.
3. Jewelry - Jewelry designers can incorporate traditional ethnic jewelry styles into their collections, appealing to customers who value cultural heritage while staying contemporary with modern fashion elements.
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