Chloe + Isabel Gives a Platform for Burgeoning Jewelry Designers
Meghan Young — November 20, 2011 — Fashion
References: chloeandisabel & refinery29
As websites like Etsy and Kickstarter demonstrate, people are drawn to artistic and original entrepreneurs who have finally found a platform to launch their own work, and Chloe + Isabel feeds off this desire and talent by providing another outlet specifically targeting young female jewelry designers.
Through Chloe + Isabel, these women are provided with the resources needed to create their one-of-a-kind jewelry while also earning 30% of the proceeds. By targeting "highly motivated women of 'Generation Net,'" according to the site, Chloe + Isabel strive to churn out the world’s next great entrepreneurs.
More than that, Chloe + Isabel will connect like-minded women through a contemporary social-shopping experience. The jewelry and accessories sold on Chloe + Isabel also appeal to different styles including the edgy gals (Chloes) and classic ladies (Isabels).
Through Chloe + Isabel, these women are provided with the resources needed to create their one-of-a-kind jewelry while also earning 30% of the proceeds. By targeting "highly motivated women of 'Generation Net,'" according to the site, Chloe + Isabel strive to churn out the world’s next great entrepreneurs.
More than that, Chloe + Isabel will connect like-minded women through a contemporary social-shopping experience. The jewelry and accessories sold on Chloe + Isabel also appeal to different styles including the edgy gals (Chloes) and classic ladies (Isabels).
Trend Themes
1. Artistic and Original Entrepreneurship - Chloe + Isabel taps into the desire for artistic and original entrepreneurs by providing a platform for young female jewelry designers to launch their own work.
2. Empowering Women Entrepreneurs - Chloe + Isabel empowers women by providing them with the resources and support to create their one-of-a-kind jewelry and earn 30% of the proceeds.
3. Contemporary Social-shopping Experience - Chloe + Isabel aims to connect like-minded women through a contemporary social-shopping experience, offering unique jewelry and accessories.
Industry Implications
1. E-commerce - Chloe + Isabel operates in the e-commerce industry, providing a platform for jewelry designers to sell their products online.
2. Fashion and Accessories - Chloe + Isabel is part of the fashion and accessories industry, offering a wide range of jewelry and accessories catering to different styles.
3. Entrepreneurship and Small Business - Chloe + Isabel supports entrepreneurship and small business by empowering young female jewelry designers to launch their own brands and become entrepreneurs.
4.2
Score
Popularity
Activity
Freshness
