The Chip Chop! SS11/12 Lookbook is Whimsically Western
Amelia Roblin — September 9, 2011 — Fashion
References: chipchop.au & fashionising
Utterly endearing in various ways, the Chip Chop! SS11/12 lookbook appeals to the child present in every fashionista. Too often is style raised to the echelon of inaccessible with extraordinarily attractive models and surreal staging, but these spreads are different.
Needless to say, the face of this campaign is anything but unsightly, but her playful poses make her look much more real. Nathalie dons these dresses, tight leather pants and oversized shirts with all of the amusement of an imaginative child.
Stylist Amy Harvey worked with photographer Macushla Burke to create a fanciful scene in which the subject seems to engage in a fictional saloon fight. The girl dives and lunges with her paper cutout revolver before eventually posing prop-less in the Chip Chop! SS11/12 lookbook.
Needless to say, the face of this campaign is anything but unsightly, but her playful poses make her look much more real. Nathalie dons these dresses, tight leather pants and oversized shirts with all of the amusement of an imaginative child.
Stylist Amy Harvey worked with photographer Macushla Burke to create a fanciful scene in which the subject seems to engage in a fictional saloon fight. The girl dives and lunges with her paper cutout revolver before eventually posing prop-less in the Chip Chop! SS11/12 lookbook.
Trend Themes
1. Whimsical Fashion Campaigns - Opportunity for brands to create playful and relatable fashion campaigns that appeal to consumers' imaginations.
2. Inclusive Fashion Advertising - Focus on featuring diverse models and relatable poses to break away from the traditional inaccessible standards of beauty.
3. Fictional Narrative in Fashion Photography - Exploration of storytelling through fashion imagery, creating immersive and imaginative experiences for viewers.
Industry Implications
1. Fashion - Opportunity for fashion brands to adopt whimsical campaigns and inclusive advertising to connect with consumers on a deeper level.
2. Photography - Demand for photographers who can create visually compelling narratives that transcend traditional fashion photography.
3. Marketing and Advertising - Importance of incorporating storytelling and relatability into fashion campaigns to capture consumers' attention and create a lasting impact.
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