The Jordan Brand Has Unveiled a Chinese New Year Pack
Malika Renee Butss — January 13, 2016 — Fashion
References: sneakernews & hypebeast
Continuing the release of Nike's zodiac-celebrating sneakers, the Jordan brand has finally released images of its Chinese New Year pack.
Following the Quickstrike Air Force 1s and the Air Force 1 Zhijun Wang Customs -- both of which were produced to honor the Chinese Lunar New Year -- the iconic sportswear brand is now releasing a Jordan counterpart. This celebratory collection will introduce brand new colorways for the Air Jordan 5 Low, as well as the Jordan Super.Fly 4. These newly revamped sneakers feature unique materials and vibrant graphics, which pay homage to the Chinese narrative. Consumers will be excited to see "painted mural-esque" visuals on the heel and the tongue set against a black leather upper that's complemented by bright red accents. Pink accents also complete the same festive paneling.
Just ahead of the holiday, the Jordan Chinese New Year Pack will be released on January 23rd, 2016.
Following the Quickstrike Air Force 1s and the Air Force 1 Zhijun Wang Customs -- both of which were produced to honor the Chinese Lunar New Year -- the iconic sportswear brand is now releasing a Jordan counterpart. This celebratory collection will introduce brand new colorways for the Air Jordan 5 Low, as well as the Jordan Super.Fly 4. These newly revamped sneakers feature unique materials and vibrant graphics, which pay homage to the Chinese narrative. Consumers will be excited to see "painted mural-esque" visuals on the heel and the tongue set against a black leather upper that's complemented by bright red accents. Pink accents also complete the same festive paneling.
Just ahead of the holiday, the Jordan Chinese New Year Pack will be released on January 23rd, 2016.
Trend Themes
1. Zodiac-inspired Footwear Collections - Brands can create limited edition footwear collections to celebrate various cultural and zodiac festivals.
2. Unique Materials - Brands can experiment with new and unique materials to create limited edition footwear collections that are appealing to customers.
3. Mural-esqe Graphics - Incorporating bright, bold and colorful graphics, patterns, and designs, brands can create a new line of colorful footwear collections to attract varied segments of customers.
Industry Implications
1. Sportswear - Sportswear giants like Adidas, Under Armour, Puma, and Reebok can produce sneaker lines that appeal to an increasingly diverse customer-base.
2. Luxury - Luxury retail brands like Gucci, Armani, Hermes, and others can create high-end, limited edition designer sneakers that cater to a discerning, fashion-savvy customers.
3. Streetwear - Streetwear brands like Supreme, BAPE, off-white, and others can take inspiration from the Chinese New Year-themed sneakers and create limited edition streetwear collection which merges traditional elements with street culture.
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