The 'Child for Sale' Commercial Features Children Being Sold Like Objects
Alexander Lam — June 15, 2013 — Marketing
References: nochildforsale & creativecriminals
World Vision released a fake infomercial featuring a child being sold into slavery in a campaign called 'Child for Sale.' The commercial has two hosts calmly selling children while talking about them like objects. At the end, the ad directs viewers to the World Vision website while stating that "Some things should never be for sale."
The campaign was developed by ad agency KBS+P Canada in order to raise awareness for the 1.2 million children that are sold as slaves every year. The 'Child for Sale' campaign was aired in Canada in order to solicit donations and to get Canadians to take action. A World Vision representative expressed that "We want Canadians to be aware of the issue and to do something about it."
The campaign was developed by ad agency KBS+P Canada in order to raise awareness for the 1.2 million children that are sold as slaves every year. The 'Child for Sale' campaign was aired in Canada in order to solicit donations and to get Canadians to take action. A World Vision representative expressed that "We want Canadians to be aware of the issue and to do something about it."
Trend Themes
1. Awareness Campaigns - Opportunity for businesses to create impactful campaigns raising awareness about important social issues.
2. Humanitarian Marketing - Disruptive innovation opportunity to use marketing strategies to drive social change and support humanitarian causes.
3. Ethical Consumerism - Growing trend of consumers seeking products and services from companies that align with their ethical values, creating an opportunity for businesses to promote social responsibility.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to create thought-provoking campaigns that generate social impact and drive public engagement.
2. Non-profit Organizations - Opportunity for non-profit organizations to leverage creative marketing strategies to raise awareness and mobilize support for important causes.
3. Retail - Growing trend of ethical consumerism opens new opportunities for retailers to promote and sell products that are aligned with social responsibility and human rights.
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