KFC Japan Used Packaging that Lessened the Fried Chicken Scent
Alyson Wyers — January 28, 2018 — Lifestyle
References: mashable & grubstreet
Following news of gender barrier-breaking Colonels and branded fast food trends, this fast food chain is pioneering again with their considerate low-impact fried chicken scent.
KFC Japan introduced a 'low smell' chicken box designed for commuters who don't want to stink up the subway with their food. The Fried Chicken Home Type was a special, limited time offer that was only available until December 31st, 2017 at a Tokyo subway station pop-up location. The box contained two pieces of fried chicken and served to mask the chicken scent from others. The packaging was made out of a less-breathable plastic instead of cardboard. The chicken was also at room temperature, so customers would reheat their meal once they got home.
KFC Japan introduced a 'low smell' chicken box designed for commuters who don't want to stink up the subway with their food. The Fried Chicken Home Type was a special, limited time offer that was only available until December 31st, 2017 at a Tokyo subway station pop-up location. The box contained two pieces of fried chicken and served to mask the chicken scent from others. The packaging was made out of a less-breathable plastic instead of cardboard. The chicken was also at room temperature, so customers would reheat their meal once they got home.
Trend Themes
1. Aroma-masking Packaging - Opportunity for packaging companies to develop innovative solutions that minimize the scent of food products and cater to the needs of commuters.
2. Limited Time Offer Promotions - Chance for fast food chains to create exclusive products and experiences that generate buzz and drive customer engagement.
3. Alternative Materials for Packaging - Potential for manufacturers to explore the use of less-breathable plastics or other materials that can help reduce food odors.
Industry Implications
1. Packaging Industry - Opportunity for packaging companies to research and develop specialized solutions to address the issue of food odors during transportation.
2. Fast Food Industry - Fast food chains can leverage limited time offer promotions to enhance customer experience and differentiate themselves from competitors.
3. Plastics Industry - Manufacturers in the plastics industry can explore the development of innovative materials that offer improved odor containment properties.
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