Chichia London Designs a Beautiful Series of African-Inspired Fashion
Jaime Neely — August 15, 2011 — Fashion
References: notjustalabel & treehugger
Chichia London has designed a fabulous line of African-inspired clothing that features a vibrant contemporary twist. The clothing is made using traditional printed fabrics known as Khangas. Chichia London has designed this set of clothing particularly for women, and the styles are extremely feminine and flirty, but also casual and comfortable.
Chichia London infuses the clothing with diverse patterns, prints and plenty of bright colors including yellow, blue, pink and red. The clothing is very versatile and can be worn layered on top of one another or on its own to create a standout look. For every garment of clothing sold, one dollar is donated to educating young girls in Tanzania.
Implications - Businesses that devote their efforts to creating products that benefit a social cause will likely appeal to consumers hoping to make a difference in the world. Businesses that portray themselves as a compassionate and a genuine organization will create a respectable and positive reputation.
Chichia London infuses the clothing with diverse patterns, prints and plenty of bright colors including yellow, blue, pink and red. The clothing is very versatile and can be worn layered on top of one another or on its own to create a standout look. For every garment of clothing sold, one dollar is donated to educating young girls in Tanzania.
Implications - Businesses that devote their efforts to creating products that benefit a social cause will likely appeal to consumers hoping to make a difference in the world. Businesses that portray themselves as a compassionate and a genuine organization will create a respectable and positive reputation.
Trend Themes
1. African-inspired Clothing - Designing modern clothes from traditional fabrics presents an opportunity to create unique styles and tap into the growing demand for cultural fashion.
2. Socially Responsible Fashion - Creating products that benefit a social cause can appeal to conscious consumers who are willing to support and promote a reputable brand.
3. Versatile Fashion Collections - Developing clothing lines that offer versatility and a mix-and-match option can attract customers who seek fashion that fits their lifestyle and preferences.
Industry Implications
1. Fashion & Textile - The fashion and textile industry can benefit from creating a market for African-inspired clothing and promoting local and traditional fabrics and designs.
2. Social Impact - Businesses that focus on social impact can create unique partnerships and opportunities in marketing, fundraising, and community engagement.
3. Education - Partnering with schools, NGOs, and other educational institutions can support and enhance the mission of educating young girls in Tanzania, presenting innovative ways to advance educational and social goals.
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