alk phenix's Spring/Summer 2019 Line Features Some Chic Rainwear
Incredibly contemporary chic rainwear, tech-savvy minimalist button-ups, technical blazers and more examples of stylish sporty gear are a part of Japanese label alk phenux's Spring/Summer 2019 collection. The garments are at the intersection of high-performance, comfort, and stylish aesthetics. Its elevated, fashion-forward attitude is what sets the label apart from its competitors.
alk phenux designs its silhouettes with versatility in mind, hoping to provide consumers with stylish, elegant and chic rainwear, as well as urban-ready clothing. Crafted with "the modern city dweller in mind," the high-function brand relies on performance fabrics — a jacket with 2.5 layers of 'DRY BARRIER® 20000,' for example. The color palette is kept minimal as to appeal to a wider audience.
The chic rainwear of the Spring/Summer 2019 capsule will most certainly cause some stir in the fashion industry.
alk phenux designs its silhouettes with versatility in mind, hoping to provide consumers with stylish, elegant and chic rainwear, as well as urban-ready clothing. Crafted with "the modern city dweller in mind," the high-function brand relies on performance fabrics — a jacket with 2.5 layers of 'DRY BARRIER® 20000,' for example. The color palette is kept minimal as to appeal to a wider audience.
The chic rainwear of the Spring/Summer 2019 capsule will most certainly cause some stir in the fashion industry.
Trend Themes
1. Contemporary Chic Rainwear - Disruptive innovation opportunity: Develop a line of sustainable rainwear that combines style with performance fabrics to appeal to modern urban dwellers.
2. Tech-savvy Button-ups - Disruptive innovation opportunity: Create minimalist button-up shirts with integrated technology features that cater to tech-savvy professionals.
3. Stylish Sporty Gear - Disruptive innovation opportunity: Design a range of fashionable sportswear that seamlessly blends style and performance for the athleisure market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into traditional fashion apparel to offer modern, high-performance clothing.
2. Outdoor Gear - Disruptive innovation opportunity: Create innovative outdoor gear using performance fabrics to enhance comfort and style while withstanding the elements.
3. Athleisure - Disruptive innovation opportunity: Develop stylish athleisure wear that combines fashion-forward design with high-performance fabrics for active urban dwellers.
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