Moët & Chandon's $1,500 Picnic Kit
Juan Carlos Bonilla — June 5, 2007 — Luxury
References: fashionweekdaily
Every day we can find more people spending a lot of money in luxury sensations and a good example of it is this luxury picnic kit. If you want to spend $1,500 in one afternoon over the grass this is the best way to do it. Examples of extreme luxury experiences seem to be more popular day by day.
Implications - The picnic kit was created by Moët & Chandon and features a luxurious, limited-edition picnic basket that is made out of metallic gold leather. Inside is a pink, shimmery lining that holds a bottle of Moët & Chandon Rosé Impérial, four tulip flutes and an assortment of delicious sweet and savory treats.
Implications - The picnic kit was created by Moët & Chandon and features a luxurious, limited-edition picnic basket that is made out of metallic gold leather. Inside is a pink, shimmery lining that holds a bottle of Moët & Chandon Rosé Impérial, four tulip flutes and an assortment of delicious sweet and savory treats.
Trend Themes
1. Luxury Picnics - The growing demand for luxury picnic experiences presents an opportunity for companies to create unique, high-end products and services.
2. Premium Food and Drink Offerings - As luxury picnics become more popular, there is a growing opportunity for premium food and drink offerings to be created and marketed to consumers.
3. Customizable Luxury Experiences - With the rise of luxury picnics and other high-end products and services, there is an opportunity for companies to create customizable and personalized luxury experiences for consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend toward luxury picnics by offering premium products and partnering with luxury picnic providers.
2. Event Planning and Hospitality - Event planning and hospitality companies can create new offerings and services around luxury picnics, as well as other high-end experiences.
3. Luxury Goods - Luxury goods companies can expand into the luxury picnic market by creating unique and high-end products for consumers looking for premium outdoor experiences.
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