Xylish Chewing Gum Contest
Alex Covert — August 22, 2008 — Fashion
References: meiji.co.jp & coolbuzz.org
Need a new pair of skivvies? You could go to Kmart OR ... you could start chewing Japan's tooth-friendly Xylish Gum. If you're lucky, you may win yourself one of 10,000 pairs of "wild & wacky" underwear that the company is giving away, as part of their latest promotional stunt. Gum. Underwear. Serious fun.
People go to great lengths to come up with advertising ideas. Check out the trends below for some more outrageously gum ideas!
People go to great lengths to come up with advertising ideas. Check out the trends below for some more outrageously gum ideas!
Trend Themes
1. Tooth-friendly Chewing Gum - Opportunity for companies to create innovative, tooth-friendly chewing gum products that appeal to health-conscious consumers.
2. Promotional Stunts - Potential for brands to create engaging, attention-grabbing promotional stunts to generate buzz and attract customers.
3. Novelty Giveaways - Opportunity for companies to offer unique and exciting giveaways as part of their marketing strategies to increase brand recognition and customer loyalty.
Industry Implications
1. Confectionery - Disruptive innovation opportunities exist in the confectionery industry to develop tooth-friendly chewing gum products that offer health benefits and unique flavors.
2. Advertising and Marketing - Brands can leverage disruptive promotional stunts to create memorable experiences for consumers, increase brand awareness, and drive customer engagement.
3. Apparel and Fashion - Companies in the apparel and fashion industry can explore creative ways of using novelty giveaways to attract customers, create brand excitement, and boost sales.
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