PRINTWORKS Introduces the Playful CHESS NYC Set
Amy Duong — March 22, 2025 — Art & Design
References: printworksmarket.us
Swedish design imprint PRINTWORKS has just released the limited CHESS NYC – The New Yorker x Printworks, which is a captivating chess set. It is essentially a playful perspective of the game with unique illustrations created by Christoph Niemann. Overall, it is inspired by the bustling city and can be directly seen in the shape and visual.
The pawns become tacis and the queen is the Statue of Liberty. The Knights are pigeons -- all of which are emblems that celebrate the vibrant city. The graphic set is a great addition to a minimal living space while celebrating the city. It also translates iconic landmarks and buildings including the Brooklyn Bridge and the Chrysler Building.
Image Credit: PRINTWORKS
The pawns become tacis and the queen is the Statue of Liberty. The Knights are pigeons -- all of which are emblems that celebrate the vibrant city. The graphic set is a great addition to a minimal living space while celebrating the city. It also translates iconic landmarks and buildings including the Brooklyn Bridge and the Chrysler Building.
Image Credit: PRINTWORKS
Trend Themes
1. Urban-inspired Game Design - The transformation of traditional game pieces into urban icons offers a fresh take on board games, attracting both art enthusiasts and gaming communities.
2. Illustrative Chess Sets - Chess sets that integrate artistic illustrations create a dual-purpose product, serving both as a game and as decorative art.
3. Limited Edition Board Games - Creating exclusive, limited edition board games taps into collectible culture, generating excitement and urgency among consumers.
Industry Implications
1. Home Decor Industry - Chess sets that double as decorative items provide opportunities for crossover products in the home decor market.
2. Gift and Novelty Industry - Unique, themed chess sets can capture attention in the gift market, particularly appealing to those seeking memorable and artistic presents.
3. Collaborative Design Industry - Collaboration between designers and illustrators for game products unlocks potential for brand partnerships and cross-industry innovation.
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