These New Balance Sneakers Use Cherry Wine as Color Inspiration
Charlotte Joyce Kidd — September 18, 2015 — Fashion
These rich-hued Cherry Wine sneakers are perfect for the end of patio season.
This summer, New Balance seemed to be beer-obsessed, releasing a Real Ale color pack celebrating locally brewed British beers as well as beer can-inspired Budweiser and Pabst Blue Ribbon sneakers. But with the end of patio season, sippers move inside and the focus shifts from cold, crisp seasonal brews to warm mulled wines and stomach-warming scotches.
These Cherry Wine New Balance 1400 sneakers are the perfect transitional shoe: in color and protection, they're perfect for the lead-in to colder weather, but they're lightweight and colorful enough for the end of summer. Just like the fruity, full-bodied beverage they're named for, these Cherry Wine New Balance shoes celebrate the season that's ending and the one to come.
This summer, New Balance seemed to be beer-obsessed, releasing a Real Ale color pack celebrating locally brewed British beers as well as beer can-inspired Budweiser and Pabst Blue Ribbon sneakers. But with the end of patio season, sippers move inside and the focus shifts from cold, crisp seasonal brews to warm mulled wines and stomach-warming scotches.
These Cherry Wine New Balance 1400 sneakers are the perfect transitional shoe: in color and protection, they're perfect for the lead-in to colder weather, but they're lightweight and colorful enough for the end of summer. Just like the fruity, full-bodied beverage they're named for, these Cherry Wine New Balance shoes celebrate the season that's ending and the one to come.
Trend Themes
1. Color-inspired Sneakers - Disruptive innovation opportunity: Collaborate with other industries, such as food and beverage, to create unique and eye-catching sneaker designs based on different colors and flavors.
2. Transitional Footwear - Disruptive innovation opportunity: Develop shoes that seamlessly transition between different seasons, offering both protection and style.
3. Seasonal Beverage Influences - Disruptive innovation opportunity: Create products inspired by seasonal beverages, such as wines and spirits, to cater to changing consumer preferences.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Explore new materials and technologies to create innovative and eco-friendly shoe designs.
2. Food and Beverage - Disruptive innovation opportunity: Collaborate with fashion brands to create products that bridge the gap between food, beverage, and fashion industries.
3. Apparel - Disruptive innovation opportunity: Introduce clothing and accessories that complement color-themed sneakers, creating cohesive and fashionable outfits.
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