Taco Bell Adds a New Frozen Drink to its Menu Inspired by Cherry Starburst
References: tacobell & brandeating
Taco Bell recently added an all-new candied slushy flavor to its drink menu inspired by the taste of the red cherry Starburst candy. The sweet slushy joins the fellow strawberry Starburst flavor in the fast food eatery's drink menu.
The cherry Starburst slushy is exactly how it sounds it would taste, infused with the rich and sour taste of the popular cherry chewing candy. The slushy comes in a fitting red hue and is served in a 16-ounce serving size. The drink is also available for order through the Taco Bell food app and is reduced in price to $1 during the eatery's Happy Hour that occurs daily between 2 to 5pm. This is a great fruity treat for fans of the popular chewing candy looking to try it out in a new format.
The cherry Starburst slushy is exactly how it sounds it would taste, infused with the rich and sour taste of the popular cherry chewing candy. The slushy comes in a fitting red hue and is served in a 16-ounce serving size. The drink is also available for order through the Taco Bell food app and is reduced in price to $1 during the eatery's Happy Hour that occurs daily between 2 to 5pm. This is a great fruity treat for fans of the popular chewing candy looking to try it out in a new format.
Trend Themes
1. Candied Slushy Drinks - Taco Bell's introduction of candied slushy flavors inspired by popular candies presents an opportunity for other fast food chains to create unique frozen drink options.
2. Flavor Infused Menu Items - The addition of the cherry Starburst slushy to Taco Bell's menu shows a trend of incorporating popular candy flavors into fast food items, creating potential for innovative flavor combinations in other food and beverage offerings.
3. App-enabled Ordering - The availability of the cherry Starburst slushy for order through the Taco Bell food app highlights the trend of using mobile apps to streamline and enhance the customer ordering experience, presenting opportunities for app development in the fast food industry.
Industry Implications
1. Fast Food - The introduction of candied slushy flavors by Taco Bell demonstrates an opportunity for the fast food industry to innovate and attract customers with unique and nostalgic offerings.
2. Food and Beverage - The trend of infusing popular candy flavors into menu items, such as the cherry Starburst slushy, opens up possibilities for the food and beverage industry to explore unconventional flavor combinations and appeal to consumer preferences.
3. Mobile Technology - The use of mobile apps for ordering, as seen with the Taco Bell food app, presents a disruptive innovation opportunity for the mobile technology industry to develop user-friendly and efficient platforms for fast food chains and other businesses.
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