Wetzel's Pretzels New Cherry Boba Frozen Lemonade is Here for Summer
Katherine Pendrill — May 23, 2019 — Lifestyle
References: qsrmagazine & chewboom
If you're looking for a way to beat the summer heat, Wetzel's Pretzels has you covered with its new Cherry Boba Frozen Lemonade. The seasonal fruit drink takes the brand’s signature Frozen Lemonade and combines it with a handful of cherry-flavored popping pearls (boba). The whole thing is then finished with a real cherry fruit puree.
According to a study by Allied Market Research, bubble tea and other fruit-forward drinks could have a global market potential of more than $3.2 billion by 2023. Clearly, Wetzel's Pretzels has taken note of the boba craze with the launch of its new Cherry Boba Frozen Lemonade for summer 2019. As Wetzel’s Pretzel’s CEO Jennifer Schuler explains, "The craving for Boba, tea and fruit-forward drinks are on the rise, and Cherry Boba Frozen Lemonade gives us a category differentiator that reinforces our innovation leadership."
Image Credit: Wetzel’s Pretzel’s.
According to a study by Allied Market Research, bubble tea and other fruit-forward drinks could have a global market potential of more than $3.2 billion by 2023. Clearly, Wetzel's Pretzels has taken note of the boba craze with the launch of its new Cherry Boba Frozen Lemonade for summer 2019. As Wetzel’s Pretzel’s CEO Jennifer Schuler explains, "The craving for Boba, tea and fruit-forward drinks are on the rise, and Cherry Boba Frozen Lemonade gives us a category differentiator that reinforces our innovation leadership."
Image Credit: Wetzel’s Pretzel’s.
Trend Themes
1. Fruit-forward Beverages - There is an opportunity to innovate with fruit forward beverages that combine different flavor profiles and textures, such as Wetzel's Pretzels new Lemonade-Infused Bubble Teas.
2. Popping Pearls (boba) - There is a trend towards incorporating popping pearls into drinks, which presents an opportunity for businesses to introduce unique flavor combinations, like the cherry popping pearls in Wetzel's Pretzels new Cherry Boba Frozen Lemonade.
3. Summer Seasonal Drinks - Introducing seasonal drinks during the summer months has the potential to be highly profitable, as demonstrated by Wetzel's Pretzels new Cherry Boba Frozen Lemonade that is aimed at beating the summer heat.
Industry Implications
1. Bubble Tea - Businesses that offer bubble tea have the opportunity to capitalize on the growing popularity of these fruity and fun beverages, like Wetzel's Pretzels new Cherry Boba Frozen Lemonade.
2. Food and Beverage Retailers - Retailers that specialize in food and beverage, such as Wetzel's Pretzels, have the opportunity to innovate with exciting new flavor combinations that appeal to customers' changing tastes.
3. Innovative Beverages - Businesses that are focused on creating innovative and unique beverage offerings, such as Wetzel's Pretzels new Cherry Boba Frozen Lemonade, have the potential to carve out a niche in the crowded beverage industry and attract a loyal customer base.
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