McDonald’s Sakuranbo Frappe & Mocha Celebrate Sakura Season
Laura McQuarrie — March 29, 2014 — World
References: entabe.jp & en.rocketnews24
Sakura season is just getting started in Japan and this means that there are a slew of cherry blossom-inspired products popping up everywhere. To celebrate the arrival of spring, two new offerings from McDonald’s Japan include a cherry frappe and mocha.
The espresso in the McDonald’s Sakuranbo Mocha is infused with chocolate and cherry syrup, made from Japanese-grown cherries. To top it off, the mocha is decorated with a tart raspberry sauce. The Sakuranbo Frappe also uses the Japanese-made cherry syrup and because of its very pink coloring and the crushed strawberry candies sprinkled on top, it looks much more like a sakura-inspired drink.
In addition to the new sakura-inspired frappe and mocha, McDonald’s also introduced cherry sodas, floats and a pink Sakura Teritama burger this year as well.
The espresso in the McDonald’s Sakuranbo Mocha is infused with chocolate and cherry syrup, made from Japanese-grown cherries. To top it off, the mocha is decorated with a tart raspberry sauce. The Sakuranbo Frappe also uses the Japanese-made cherry syrup and because of its very pink coloring and the crushed strawberry candies sprinkled on top, it looks much more like a sakura-inspired drink.
In addition to the new sakura-inspired frappe and mocha, McDonald’s also introduced cherry sodas, floats and a pink Sakura Teritama burger this year as well.
Trend Themes
1. Cherry Blossom-inspired Drinks - Opportunity for beverage companies to develop innovative cherry blossom-infused beverages.
2. Sakura Season Products - Opportunity for businesses to create a range of sakura-themed products to appeal to customers during the cherry blossom season.
3. Japanese-inspired Flavors - Opportunity for companies to incorporate unique Japanese flavors, such as cherry and raspberry, into their products for a unique consumer experience.
Industry Implications
1. Beverage Industry - Innovative chance for beverage companies to explore the creation of cherry blossom-infused drinks and capture the consumer interest in seasonal flavors.
2. Food Service Industry - Opportunity for restaurants and food service providers to offer sakura-themed menu items and attract customers with limited-time seasonal offerings.
3. Confectionery Industry - Chance for confectionery companies to develop unique cherry blossom-inspired candies and treats, capitalizing on the popularity of seasonal flavors.
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