The New Coldpress Cherry Apple Super Juice is Flavorful
Michael Hemsworth — October 8, 2019 — Marketing
References: cold-press & conveniencestore
The Coldpress Cherry Apple Super Juice has been unveiled by the brand as a new flavor that will offer consumers a tart, refreshing way to stay hydrated while also increasing their intake of essential vitamins.
The fortified juice is made with a blend of cherries and apples along with vitamins B, C, D and E to help consumers get some of these essential components into their diet. The new Coldpress Cherry Apple Super Juice flavor has been announced alongside the relaunch of the brand's 250ml bottles, which will be available at a suggested retail price of £1.99.
Founder of Coldpress Andrew Gibb spoke on the brands recent direction and inspiration saying, "A rejuvenated chilled juice category is certainly dependent on ‘disruptor’ super juices like Coldpress re-establishing their independent convenience store credentials as a credible alternative to big soda heavyweights. There has been a lot of change at Coldpress over the last six to nine months, including the creation of a state-of-the-art Spanish ‘pressery’ and establishing Europe’s first fortified HPP juice and smoothie portfolio, however knowing winks to past remain including the new 250ml on-the-hoof bottles remaining unmistakably hexagonal, albeit today’s on- the-go bottles are slim and elegant not short and squat.”
The fortified juice is made with a blend of cherries and apples along with vitamins B, C, D and E to help consumers get some of these essential components into their diet. The new Coldpress Cherry Apple Super Juice flavor has been announced alongside the relaunch of the brand's 250ml bottles, which will be available at a suggested retail price of £1.99.
Founder of Coldpress Andrew Gibb spoke on the brands recent direction and inspiration saying, "A rejuvenated chilled juice category is certainly dependent on ‘disruptor’ super juices like Coldpress re-establishing their independent convenience store credentials as a credible alternative to big soda heavyweights. There has been a lot of change at Coldpress over the last six to nine months, including the creation of a state-of-the-art Spanish ‘pressery’ and establishing Europe’s first fortified HPP juice and smoothie portfolio, however knowing winks to past remain including the new 250ml on-the-hoof bottles remaining unmistakably hexagonal, albeit today’s on- the-go bottles are slim and elegant not short and squat.”
Trend Themes
1. Fortified Juice Drinks - As juice drinks continue to evolve into more nutrient-dense options, creating fortified juice drinks can disrupt the traditional juice market.
2. Cold-pressed Juice - As consumers continue to prioritize health, offering cold-pressed juice in convenient packaging can disrupt the traditional juice market.
3. Super Juices - By offering unique and flavor-packed super juices, companies can disrupt the market for sugary sodas and energy drinks.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing trend of health-conscious consumers by creating more nutrient-dense options like fortified and cold-pressed juice drinks.
2. Convenience Stores - Convenience stores can disrupt the traditional soda market by offering independent, credible alternatives like super juices and fortified juice drinks.
3. Healthy Snacks Industry - The healthy snacks industry can disrupt the traditional sugary snacks market by promoting more nutrient-dense options like super juices and fortified juice drinks.
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