The Cher Marc Jacobs Advertorial is Iconic and Elegantly Dressed
Jana Pijak — May 27, 2015 — Fashion
References: marcjacobs & designscene.net
The newly revealed Cher Marc Jacobs ad is an unexpected campaign that features the iconic superstar. Cher is not only a platinum-selling songstress but is also an Oscar-winning actress who most recently inspired Kim Kardashian's revealing Met Gala gown. The star is known for being fearless when it comes to her fashion choices, making her a perfect representative of the always authentic Marc Jacobs brand.
Photographer David Sims captures the singer as she dons a dramatic and somewhat Gothic ensemble. The Cher Marc Jacobs campaign showcases the designer's Fall/Winter 2015/2016 range and leaves both music and fashion fans wanting more.
The advert is lensed in studio, highlighting a semi-sheer and floor-length skirt and a structured leather jacket that fits its star seamlessly.
Photographer David Sims captures the singer as she dons a dramatic and somewhat Gothic ensemble. The Cher Marc Jacobs campaign showcases the designer's Fall/Winter 2015/2016 range and leaves both music and fashion fans wanting more.
The advert is lensed in studio, highlighting a semi-sheer and floor-length skirt and a structured leather jacket that fits its star seamlessly.
Trend Themes
1. Celebrity Brand Collaborations - The Cher Marc Jacobs ad showcases the trend of fashion brands collaborating with iconic celebrities, creating opportunities for disruptive innovation in marketing and brand partnerships.
2. Dramatic and Gothic Fashion - The campaign's focus on Cher wearing a dramatic and Gothic ensemble highlights the trend of fashion brands embracing dark and theatrical designs, presenting opportunities for disruptive innovation in alternative fashion styles and niche markets.
3. Authenticity in Brand Representation - Cher's role as a perfect representative of Marc Jacobs' authentic brand reflects the trend of fashion brands seeking authentic and bold personalities as ambassadors, opening up opportunities for disruptive innovation in marketing and brand storytelling.
Industry Implications
1. Fashion and Apparel - The Cher Marc Jacobs campaign demonstrates disruptive innovation opportunities in the fashion and apparel industry by showcasing the potential of celebrity collaborations and embracing unconventional fashion styles.
2. Celebrity Endorsements - The ad campaign presents disruptive innovation opportunities in the celebrity endorsement industry by showcasing the power of authentic brand representation and the influence of iconic figures like Cher.
3. Creative Advertising and Marketing - The Cher Marc Jacobs advertorial highlights disruptive innovation opportunities in the creative advertising and marketing industry by combining dramatic visuals, iconic celebrities, and authentic brand representation to captivate consumers' attention.
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