The Air Jordan 1 High Gets a Bold Chenille Design Update
Jordan Brand introduces another chenille design update to its roster -- this time, the label spotlights the Air Jordan 1 High sneaker model for the season. It is arriving in women's sizing with options in both Kids and Toddler sizing as well. The new iteration is set to drop officially on July 23rd and will be constructed from premium leather material throughout most of the upper.
This is then contrasted with the hairy chenille seen at the lateral midfoot section of the shoe, where there is the panel Swoosh in the varying material. It boasts a color palette of Sail and Varsity Red throughout the silhouette and it is further accented with grey at the Wing emblem and collar.
Image Credit: Nike
This is then contrasted with the hairy chenille seen at the lateral midfoot section of the shoe, where there is the panel Swoosh in the varying material. It boasts a color palette of Sail and Varsity Red throughout the silhouette and it is further accented with grey at the Wing emblem and collar.
Image Credit: Nike
Trend Themes
1. Chenille-designed Sneakers - Opportunities exist for fashion brands to adopt chenille material into their sneaker designs as a way to differentiate their offerings from competitors.
2. Premium Leather Sneaker Construction - Luxury fashion brands can explore using premium leather materials in their sneaker designs to create a premium, high-end product for consumers.
3. Gender-specific Sneaker Models - Companies can develop sneakers specifically for women, kids, and toddlers to cater to different demographic groups and increase their customer base.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize chenille and premium leather materials to create unique and high-end product offerings for consumers.
2. Athletic Footwear Brands - Sneaker brands can differentiate their product offerings by developing gender-specific sneakers and incorporating premium materials into their designs.
3. Children's Footwear Brands - Sneaker brands can appeal to parents and caregivers by developing sneakers specifically for toddlers and children that feature unique designs and innovative materials.
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