This Chemical Brand Uses LEGO Men & Bold Colorful Labels
References: behance.net & packageinspiration
Russian designer Mikhail Dymov created these playful and vibrant chemical containers for Grover's industrial tool kit supplies. Each of the chemical containers is adorned with the logo of a cartoon man wearing a hardhat. This adorably appealing logo looks like a piece to a child's LEGO set.
Each product contained in the line of assorted chemicals uses a brightly colored label that catches the eye of the user. This intelligent use of color forces the user to notice the product and ensure that it is the correct item. While the chemical tubes look almost identical to each other, the bright colors present an immediate distinguishing characteristic.
The colorful labels include green, blue, red, yellow and orange. Along with the differentiating colors, each label also has images of precautionary symbols and warnings.
Each product contained in the line of assorted chemicals uses a brightly colored label that catches the eye of the user. This intelligent use of color forces the user to notice the product and ensure that it is the correct item. While the chemical tubes look almost identical to each other, the bright colors present an immediate distinguishing characteristic.
The colorful labels include green, blue, red, yellow and orange. Along with the differentiating colors, each label also has images of precautionary symbols and warnings.
Trend Themes
1. Playful Packaging Design - There is an opportunity for companies to utilize playful and fun packaging designs to make their products more appealing to consumers.
2. Intelligent Use of Color - Using bold and bright colors can be an effective way to differentiate products and make them stand out on a crowded shelf.
3. Precautionary Iconography - The use of visual symbols and icons to communicate safety information can help companies ensure their products are used correctly and reduce liability.
Industry Implications
1. Chemical Manufacturing - Chemical manufacturers can rethink their traditional packaging designs and embrace more colorful and playful options to stand out in a crowded market.
2. Consumer Goods - Consumer goods companies can learn from the intelligent use of color in the Grover's industrial tool kit supplies and use it in their own packaging designs to make their products more appealing.
3. Safety Equipment - Safety equipment manufacturers can explore the use of precautionary iconography to better communicate the proper use of their products and improve user safety.
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