This Russian Dessert Brand Features New York-Inspired Packaging
Rebecca Byers — June 22, 2015 — Lifestyle
References: py-group.ru & thedieline
This dynamic range of cheesecake packaging designs is a new visual identity created by agency Panfilov & Yushko CG for the Russian brand. Playing up the product's American inspirations, the Cheeseberry brand is now portrayed with warm colors, a large, centralized logo and an overall New York City feeling. The yellow tone in particular almost automatically conjures up images of a New York City taxi cab.
The Cheeseberry brand produces a line of cakes that ranges from tiramisu to a generous offering of cheesecakes including raspberry, chocolate and strawberry. Taglines like "your excellent cheesecake" inspire trust in the quality of the product, while the lightweight packaging makes it convenient to keep on hand in the freezer or to travel with to a party.
The Cheeseberry brand produces a line of cakes that ranges from tiramisu to a generous offering of cheesecakes including raspberry, chocolate and strawberry. Taglines like "your excellent cheesecake" inspire trust in the quality of the product, while the lightweight packaging makes it convenient to keep on hand in the freezer or to travel with to a party.
Trend Themes
1. Dynamic Packaging Designs - Opportunity for brands to create visually appealing packaging that enhances their product's identity.
2. Inspired by American Culture - Brands can leverage the popularity of American culture to attract consumers.
3. Convenient and Portable Packaging - Opportunity to design lightweight packaging that is convenient for consumers to carry or store.
Industry Implications
1. Food and Beverage - Food and beverage brands can incorporate dynamic packaging designs to make their products stand out on the shelves.
2. Tourism and Hospitality - Hotels and tourist destinations can use Americana-inspired branding to appeal to American tourists.
3. Catering and Events - Catering companies can offer conveniently packaged cheesecakes as an attractive dessert option for events or parties.
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