‘Plastic Bag Series' Ads Require A Second Look
Cowbag — March 15, 2009 — Art & Design
References: paulgravescreative
I adore the cheeky fun feel Paul Graves injects into his accessories photography. The 'plastic bag series' from Die Zeit is a strong example of how the innovative photography can actually make you want to see more of the products.
I also love the exceptional 'sexual' way in which the men's accessories were pictured, again breathes life into what should be essentially a fairly dull product to look at.
Implications - Plastic has been pitted as one of the great evils that the eco-movement has positioned itself against. Eco-oriented consumers are apt to see the value in carrying tote bags and purchasing products not made from plastic. Companies should consider the type of material that they use in both their products and packaging to attract to this knowledgable group.
I also love the exceptional 'sexual' way in which the men's accessories were pictured, again breathes life into what should be essentially a fairly dull product to look at.
Implications - Plastic has been pitted as one of the great evils that the eco-movement has positioned itself against. Eco-oriented consumers are apt to see the value in carrying tote bags and purchasing products not made from plastic. Companies should consider the type of material that they use in both their products and packaging to attract to this knowledgable group.
Trend Themes
1. Innovative Photography - Exploring new ways to showcase products through creative and unconventional photography techniques.
2. Cheeky Accessories - Injecting humor and playfulness into accessories to create a more engaging and memorable consumer experience.
3. Eco-friendly Materials - Increasing consumer demand for products made from sustainable and non-plastic materials, driving companies to explore alternative options.
Industry Implications
1. Fashion Accessories - Opportunities for brands to differentiate themselves by infusing humor and creativity into their accessory designs and marketing.
2. Photography Services - The need for photographers specializing in innovative techniques to help brands stand out in their product visuals.
3. Sustainable Packaging - Growing market for eco-friendly packaging solutions as companies seek alternatives to plastic.
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