The A&W Restaurants Cheddar Weather Collection is Fall-Ready
Michael Hemsworth — September 26, 2021 — Marketing
References: cheddarweather & hypebeast
The A&W Restaurants Cheddar Weather Collection is an autumnal fashion collection created by the Kentucky-based QSR brand to provide avid fans of its menu items with a way to show off their prowess.
The fashion collection is inspired by the A&W Cheese Curds and was developed by the Coomer ad agency to put a focus on some of the brand's most recognizable imagery. The collection consists of shirts, tees, scarves, jackets, hand-painted boots and more that are all characterized by their all-American themes as well as their autumnal color palette.
The A&W Restaurants Cheddar Weather Collection is available for purchase online with prices ranging on the low end from $25 all the way up to $714.99 for the aforementioned hand-painted boots.
Image Credit: A&W Restaurants
The fashion collection is inspired by the A&W Cheese Curds and was developed by the Coomer ad agency to put a focus on some of the brand's most recognizable imagery. The collection consists of shirts, tees, scarves, jackets, hand-painted boots and more that are all characterized by their all-American themes as well as their autumnal color palette.
The A&W Restaurants Cheddar Weather Collection is available for purchase online with prices ranging on the low end from $25 all the way up to $714.99 for the aforementioned hand-painted boots.
Image Credit: A&W Restaurants
Trend Themes
1. Food-themed Fashion Collections - QSR brands and fashion agencies are collaborating to create fashion collections inspired by their menu items, providing an opportunity for unique brand extension and promotion.
2. Branded Apparel Merchandising - QSR brands are creating their own apparel lines to sell online, creating a new revenue stream and opportunity for increased brand awareness.
3. Nostalgic Americana Style - QSR brands are tapping into the nostalgia and love for all things Americana with their fashion collections, creating an opportunity for new brand experiences and emotional connections with consumers.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs are creating their own fashion collections inspired by their menu items, creating an opportunity for unique brand extension and promotion through merchandise sales.
2. Advertising and Marketing - Advertising and marketing agencies are collaborating with QSR brands to create fashion collections inspired by their menu items, providing new and creative ways to promote and extend brand awareness.
3. E-commerce and Retail - The availability of QSR-themed fashion collections online presents a new opportunity for e-commerce and retail businesses to sell unique branded merchandise and tap into consumer nostalgia and love for all things Americana.
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