Payless to Brand Hip $35 Shoes
Trend Spotter — October 22, 2006 — Fashion
References: post-gazette & news.agendainc
Payless Shoe Source is going to brand a hip new line of sneakers called, "The Amp." The Amp will shatter the typical shoe price point at a mere cost of $35. The Wall Street Journal Reported, "Sneaker shoppers accustomed to ever-escalating prices may be facing another kind of sticker shock this fall, with the launch of some inexpensive sneakers that make controversial claims to rival expensive shoes in quality."
Another retailer, Steve & Barry's University Sportswear, is pushing a $15 sneaker which they claim offers, "the same performance attributes found in sneakers sold for $100 or more."
Another retailer, Steve & Barry's University Sportswear, is pushing a $15 sneaker which they claim offers, "the same performance attributes found in sneakers sold for $100 or more."
Trend Themes
1. Inexpensive Sneakerboom - The rise of inexpensive yet quality sneakers is disrupting the traditional sneaker market.
2. Affordable Quality - Consumers demand quality performance sneakers at an affordable price, presenting an opportunity for companies to innovate in terms of production and design.
3. Minimalist Design - The trend towards minimalistic design can help drive the success of budget-friendly sneakers.
Industry Implications
1. Footwear - The footwear industry is being disrupted by the entry of budget-friendly sneakers, requiring companies to adapt to the trend or risk losing market share.
2. Retail - Retailers are exploring new ways to offer high-quality, affordable sneakers to a price-conscious market.
3. E-commerce - E-commerce is a key driver of the budget-friendly sneaker trend, as online retailers offer a wider selection of affordable options to a global market.
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