Cheap Monday Gets a Distressed, Torn and Acid-Washed Makeover
Shelby Lee Walsh — July 7, 2009 — Fashion
References: cheapmonday & notcouture
Swedish clothing company Cheap Monday recently showcased its low-priced Spring/Summer collection. The collection is riddled with clothing items that are distressed, torn and/or acid washed.
Cheap Monday sticks to their classic denim styles and pairs them with loose fitting tees. This collection is a perfect match for any hipster or fashionista’s wardrobe.
Implications - Though some may see this style as a ridiculous innovation, homeless chic is something that is swiftly gaining speed. This unkempt, disheveled style is the antidote to decades of primped, over-processed looks that are difficult to maintain and tacky to wear. This should prompt companies to look into less artificial imagery in their products and campaigns.
Cheap Monday sticks to their classic denim styles and pairs them with loose fitting tees. This collection is a perfect match for any hipster or fashionista’s wardrobe.
Implications - Though some may see this style as a ridiculous innovation, homeless chic is something that is swiftly gaining speed. This unkempt, disheveled style is the antidote to decades of primped, over-processed looks that are difficult to maintain and tacky to wear. This should prompt companies to look into less artificial imagery in their products and campaigns.
Trend Themes
1. Homeless Chic - The rising popularity of unkempt, disheveled style presents an opportunity for companies to explore less artificial imagery in their products and campaigns.
2. Distressed Fashion - The trend of incorporating distressed, torn, and acid-washed elements in clothing offers opportunities for companies to create innovative and unique designs.
3. Hipster Fashion - The demand for hipster-inspired fashion presents an opportunity for companies to cater to the needs and preferences of this particular market segment.
Industry Implications
1. Fashion - The fashion industry has a chance to embrace the homeless chic trend and explore new designs and marketing strategies.
2. Marketing - For marketing professionals, there is an opportunity to shift towards more authentic and less artificial imagery in campaigns to resonate with the homeless chic trend.
3. Textile Manufacturing - Textile manufacturers can capitalize on the demand for distressed fashion by providing materials and techniques specifically designed for creating distressed, torn, and acid-washed clothing.
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