'Tap' Tells "Addictive Chat Stories" Through Messenger Dialogue
Laura McQuarrie — February 23, 2017 — Tech
References: taptaptap.co & digitaltrends
Tap is a new storytelling app from Wattpad that reminds of a text-based adventure game in the way that it lets "addictive chat stories" unfold through messenger-based dialogue bubbles. Watching story develop in this way feels like listening in on someone's private conversation.
As the name of the app suggests, all a user needs to do in order to to see the story unfold before their eyes is to tap the screen. So far, there are already tons of stories to discover through Tap across genres like romance horror, drama and more.
While visuals are often a large part of storytelling, this app challenges convention, and aims to captivate young audiences by telling stories in the way that they communicate most often with their peers.
As the name of the app suggests, all a user needs to do in order to to see the story unfold before their eyes is to tap the screen. So far, there are already tons of stories to discover through Tap across genres like romance horror, drama and more.
While visuals are often a large part of storytelling, this app challenges convention, and aims to captivate young audiences by telling stories in the way that they communicate most often with their peers.
Trend Themes
1. Chat-based Storytelling - Disruptive innovation opportunity: Develop interactive chat-based storytelling platforms that engage and captivate young audiences.
2. Text-based Adventure Games - Disruptive innovation opportunity: Create immersive text-based adventure games that allow users to experience compelling narratives through interactive dialogue.
3. Messenger-based Dialogue - Disruptive innovation opportunity: Build storytelling apps that use messenger-based dialogue bubbles to deliver addictive, engaging narratives.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Integrate chat-based storytelling apps into the entertainment industry to provide unique and interactive storytelling experiences.
2. Technology - Disruptive innovation opportunity: Embrace text-based adventure games in the technology industry to explore new ways of delivering immersive narratives.
3. Publishing - Disruptive innovation opportunity: Incorporate messenger-based dialogue storytelling platforms into the publishing industry to offer readers an innovative and engaging reading experience.
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